ROCE % measures how well a company generates profits from its capital. It is calculated as EBIT divided by Capital Employed, where Capital Employed is calculated as Total Assets minus Total Current Liabilities. Marketo's annualized ROCE % for the quarter that ended in Jun. 2016 was -62.16%.
Marketo ROCE % Historical Data
The historical data trend for Marketo's ROCE % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
(1) Note:
The EBIT data used here is four times the quarterly (Jun. 2016) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Marketo (NAS:MKTO) ROCE % Explanation
ROCE % can be especially useful when comparing the performance of capital-intensive companies. Unlike ROE %, which indicates the profitability of Shareholders Equity, ROCE % also considers long-term debt in Capital Employed. This can be helpful when analyzing companies with significant debt, as the result is neutralized by taking debt into consideration.
Generally speaking, a higher ROCE % indicates a stonger profitability for a company. Moreover, it is important to look at the ratio from a long term perspective. Investors tend to favor companies with stable and rising ROCE % trend over those with volatile ones.
Marketo ROCE % Related Terms
Thank you for viewing the detailed overview of Marketo's ROCE % provided by GuruFocus.com. Please click on the following links to see related term pages.
Marketo Inc was incorporated in California in January 20, 2006 and reincorporated in the state of Delaware in 2010. The Company provides cloud-based marketing software platform that enables organizations to engage in modern relationship marketing. Its software platform is designed to enable the effective execution, management and analytical measurement of marketing activities, helping organizations to acquire new customers more efficiently, build stronger relationships with existing customers, improve sales effectiveness and drive faster revenue growth. Its platform delivers an easy-to-use, integrated suite of advanced applications, which today include Marketing Automation, Social Marketing, Sales Insight and Revenue Analytics. To enable its customers to obtain maximum value from Company's platform, it has created an ecosystem of third-party applications, as well as a network of resources to foster marketing thought leadership, sharing and collaboration among users. It provides customers with professional services, delivered by marketers, for marketers, to enable rapid time to value through effective implementation and use of its solutions. Its client base includes business services, consumers, financial services, healthcare, manufacturing, media, technology and telecommunication. It markets and sells products directly and through a growing network of distribution partners. The Company provides its solutions on a subscription basis. Its applications include Marketing Automation, Social Marketing, Sales Insight, and Revenue Analytics. The Company faces competition from other software companies that develop marketing software and from marketing services companies that provide interactive marketing services.
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