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Skullcandy (Skullcandy) Intangible Assets : $20.6 Mil (As of Jun. 2016)


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What is Skullcandy Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Skullcandy's intangible assets for the quarter that ended in Jun. 2016 was $20.6 Mil.


Skullcandy Intangible Assets Historical Data

The historical data trend for Skullcandy's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Skullcandy Intangible Assets Chart

Skullcandy Annual Data
Trend Dec08 Dec09 Dec10 Dec11 Dec12 Dec13 Dec14 Dec15
Intangible Assets
Get a 7-Day Free Trial 27.55 26.35 24.85 22.68 21.30

Skullcandy Quarterly Data
Sep11 Dec11 Mar12 Jun12 Sep12 Dec12 Mar13 Jun13 Sep13 Dec13 Mar14 Jun14 Sep14 Dec14 Mar15 Jun15 Sep15 Dec15 Mar16 Jun16
Intangible Assets Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 21.99 21.65 21.30 20.96 20.61

Skullcandy Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.


Skullcandy  (NAS:SKUL) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.


Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.


Skullcandy Intangible Assets Related Terms

Thank you for viewing the detailed overview of Skullcandy's Intangible Assets provided by GuruFocus.com. Please click on the following links to see related term pages.


Skullcandy (Skullcandy) Business Description

Traded in Other Exchanges
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Address
Skullcandy Inc was incorporated in Delaware in 2003. The Company designs, markets and distributes audio and gaming headphones, earbuds, speakers and other accessories under the Skullcandy, and Astro Gaming. The Company's products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries. The Company offers complementary audio products and categories such as sports performance, women's and wireless offerings, as well as partnerships with manufacturers to license the Company's brand and enhance audio quality. The Company distributes headphones and audio products to specialty retailers focused on action sports and the youth lifestyle with hundreds of independent snow, skate and surf retailers. The Company has expanded distribution to consumer electronics, sporting goods, mobile phone and big box retailers such as Best Buy, Dick's Sporting Goods, Fred Meyer, Target and Wal-Mart. The Company also produces and markets gaming headphones. The Company manages its business in two operating segments which are comprised of Domestic and International. The Company's operating segments and reporting segments are the same. The Domestic segment consists of Skullcandy and Astro Gaming product sales to customers in the United States. The Domestic segment also includes the majority of general corporate overhead and related costs which are not allocated to the International segment. The International segment includes Skullcandy product sales to customers in Europe, Asia, Canada, Mexico, through the Company's joint venture, and all other geographic areas outside the United States that are served by the Company's International operations. The Company operates exclusively in the consumer products category in which the Company develops and distributes headphones and other audio products. The Company competes with Sony, Bose, LG, Turtle Beach and Apple.
Executives
D Scott Olivet director 3231 SE SIXTH AVENUE, TOPEKA KS 66607
Douglas P Collier director 1740 MONROVIA AVENUE, COSTA MESA CA 92627
Jeff Kearl director C/O SKULLCANDY, INC., 1441 WEST UTE BLVD., SUITE 250, PARK CITY UT 84908
Mitch Edwards officer: CFO AND GENERAL COUNSEL 123 EAST 200 NORTH, ALPINE UT 84004
David Oddi 10 percent owner
Goode Partners Consumer Fund I L P 10 percent owner 667 MADISON AVE 21ST FL, NEW YORK NY 10021
Goode Investors I Llc 10 percent owner C/O GOODE PARTNERS, LLC, 767 THIRD AVENUE, NEW YORK NY 10017
Jose Jr Ferreira 10 percent owner C/O NU SKIN ENTERPRISES INC, 75 WEST CENTER ST, PROVO UT 84601

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