Operating Margin % is calculated as Operating Income divided by its Revenue. Skullcandy's Operating Income for the
three
months ended in Jun. 2016 was $-2.0 Mil. Skullcandy's Revenue for the
three
months ended in Jun. 2016 was $57.3 Mil. Therefore, Skullcandy's Operating Margin % for the quarter that ended in Jun. 2016 was -3.44%.
The historical rank and industry rank for Skullcandy's Operating Margin % or its related term are showing as below:
SKUL's Operating Margin % is not ranked *
in the Hardware industry.
Industry Median: 3.445 * Ranked among companies with meaningful Operating Margin % only.
Skullcandy's 5-Year Average Operating Margin % Growth Rate was 0.00% per year.
Skullcandy's Operating Income for the
three
months ended in Jun. 2016 was $-2.0 Mil.
Its Operating Income for the trailing twelve months (TTM) ended in Jun. 2016 was $2.8 Mil.
Skullcandy Operating Margin % Historical Data
The historical data trend for Skullcandy's Operating Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Skullcandy's Operating Margin %
For the Consumer Electronics subindustry, Skullcandy's Operating Margin %, along with its competitors' market caps and Operating Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Skullcandy's Operating Margin % Distribution in the Hardware Industry
For the Hardware industry and Technology sector, Skullcandy's Operating Margin % distribution charts can be found below:
* The bar in red indicates where Skullcandy's Operating Margin % falls into.
Skullcandy Operating Margin % Calculation
Operating Margin % - also known as operating income margin, operating profit margin and return on sales (ROS) - is the ratio of Operating Income divided by net sales or Revenue, usually presented in percent.
Skullcandy's Operating Margin % for the fiscal year that ended in Dec. 2015 is calculated as
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Just like Gross Margin %, it is important to see a company maintains its operating margin over time. Among the same industry, a company with higher operating margin is more efficient in its operation. It is also more stable during industry slowdown or recessions. Peter Lynch prefers those with higher margins than those with lower margins.
Be Aware
Operating Margin % can be manipulated by adjusting the rate of depreciation, depletion and amortization (DDA).
If a company is facing competition, its Operating Margin % may decline. Often the Operating Margin % declines well before the company's Revenue or even profit decline. Therefore, Operating Margin % is a very important indicator of whether the company is facing problems.
For instance, by 2012, Nokia (NOK)'s problems were well known and its stock had lost more than 90% of its market value since 2007. But Nokias Operating Margin % had already been in decline since 2002, although its Earnings per Share (Diluted) were still rising. Investors who paid attention to Operating Margin % would have avoided this huge loss. The same can be said for Research-in-Motion (RIMM).
Therefore, Operating Margin % is a very important screening filter for GuruFocus. GuruFocus's Buffett-Munger screener requires that the profit margin is either consistent or expanding. The Model Portfolio of the Buffett-Munger screener has outperformed the market every year since inception in 2009.
Skullcandy Operating Margin % Related Terms
Thank you for viewing the detailed overview of Skullcandy's Operating Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
Skullcandy Inc was incorporated in Delaware in 2003. The Company designs, markets and distributes audio and gaming headphones, earbuds, speakers and other accessories under the Skullcandy, and Astro Gaming. The Company's products are sold and distributed through a variety of channels in the U.S. and approximately 80 countries. The Company offers complementary audio products and categories such as sports performance, women's and wireless offerings, as well as partnerships with manufacturers to license the Company's brand and enhance audio quality. The Company distributes headphones and audio products to specialty retailers focused on action sports and the youth lifestyle with hundreds of independent snow, skate and surf retailers. The Company has expanded distribution to consumer electronics, sporting goods, mobile phone and big box retailers such as Best Buy, Dick's Sporting Goods, Fred Meyer, Target and Wal-Mart. The Company also produces and markets gaming headphones. The Company manages its business in two operating segments which are comprised of Domestic and International. The Company's operating segments and reporting segments are the same. The Domestic segment consists of Skullcandy and Astro Gaming product sales to customers in the United States. The Domestic segment also includes the majority of general corporate overhead and related costs which are not allocated to the International segment. The International segment includes Skullcandy product sales to customers in Europe, Asia, Canada, Mexico, through the Company's joint venture, and all other geographic areas outside the United States that are served by the Company's International operations. The Company operates exclusively in the consumer products category in which the Company develops and distributes headphones and other audio products. The Company competes with Sony, Bose, LG, Turtle Beach and Apple.
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