Troika Media Group (Troika Media Group) Intangible Assets : $54.0 Mil (As of Sep. 2023)

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What is Troika Media Group Intangible Assets?

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Troika Media Group's intangible assets for the quarter that ended in Sep. 2023 was $54.0 Mil.

Troika Media Group Intangible Assets Historical Data

The historical data trend for Troika Media Group's Intangible Assets can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Troika Media Group Intangible Assets Chart

Troika Media Group Annual Data

Trend

Jun19

Jun20

Jun21

Intangible Assets

29.41

21.55

21.97

Troika Media Group Quarterly Data
	Jun19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23
Intangible Assets	Get a 7-Day Free Trial												123.48	110.28	108.24	106.21	54.03

Troika Media Group Intangible Assets Calculation

Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured. Examples of intangible assets include trade secrets, copyrights, patents, trademarks. If a company acquires assets at the prices above the book value, it may carry goodwill on its balance sheet. Goodwill reflects the difference between the price the company paid and the book value of the assets.

Troika Media Group (OTCPK:TRKAQ) Intangible Assets Explanation

If a company (company A) received a patent through their own work, though it has value, it does not show up on its balance sheet as an intangible asset. However, if company A sells this patent to company B, it will show up on company B's balance sheet as an intangible asset.

The same applies to brand names, trade secrets etc. For instance, Coca-Cola's brand is extremely valuable, but the brand does not appear on its balance sheet, because the brand was never acquired.

Some intangibles are amortized. Amortization is the depreciation of intangible assets.

Many intangibles are not amortized. They may still be written down when the company decides the asset is impaired.

Whenever you see an increase in goodwill over a number of years, you can assume it's because the company is out buying other businesses above book value. GOOD if buying businesses with durable competitive advantage.

If goodwill stays the same, the company when acquiring other companies is either paying less than book value or not acquiring. Businesses with moats never sell for less than book value.

Intangibles acquired are on balance sheet at fair value.

Internally developed brand names (Coke, Wrigleys, Band-Aid) however are not reflected on the balance sheet.

One of the reasons competitive advantage power can remain hidden for so long.

Be Aware

Companies may change the way intangible assets are amortized, and this will affect their reported earnings.

Troika Media Group Intangible Assets Related Terms

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Troika Media Group (Troika Media Group) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Communication Services » Media - Diversified » Troika Media Group Inc (OTCPK:TRKAQ) » Definitions » Intangible Assets

Comparable Companies

Traded in Other Exchanges

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Address

25 West 39th Street, 6th Floor, New York, NY, USA, 10018

Website

https://www.thetmgrp.com

Troika Media Group Inc is a global marketing service company. It is leveraging data and technology to deliver integrated branding, marketing, media, and analytics solutions to clients. It offers solutions to clients seeking a holistic approach to meeting brand strategy, experiential marketing and communications needs.

Executives

Lawrence Vincent Wolfe	officer: VP, Chief Operating Officer	25 WEST 39TH STREET, 6TH FLOOR, C/O TROIKA MEDIA GROUP, INC., NEW YORK NY 10018
Carl Derek Mckinney	officer: VP, General Counsel	25 WEST 39TH STREET, 6TH FLOOR, C/O TROIKA MEDIA GROUP, INC., NEW YORK NY 10018
Kevin J Vanbeek	10 percent owner	149 ASH STREET, HOPKINTON MA 01748
Jeffrey Scott Stein	director	601 TRAVIS, SUITE 1400, HOUSTON TX 77002
G Grant Lyon	director	410 N. 44TH STREET, SUITE 700, PHOENIX AZ 85008
Peter Coates	10 percent owner	1715 NORTH GOWER STREET, LOS ANGELES CA 90028
Randall D Miles	director	1321 KING STREET, SUITE 1, BELLINGHAM WA 98226
Erica Naidrich	officer: Chief Financial Officer	1715 NORTH GOWER STREET, LOS ANGELES CA 90028
Sabrina Yang	director	1715 NORTH GOWER STREET, LOS ANGELES CA 90028
John Belniak	director	1715 NORTH GOWER STREET, LOS ANGELES CA 90028
Sadig Toama	director, officer: President	605 THIRD AVEUE, NEW YORK NY 10158
Thomas Marianacci	10 percent owner, officer: CEO of Converge Direct LLC	605 THIRD AVENUE, NEW YORK NY 10158
Kyle Hill	10 percent owner, officer: Pres. of Redeeem Acquisition	1227 11TH STREET - UNIT A, SANTA MONICA CA 90401
Martin Pompadur	director
Kevin Dundas	officer: CEO of Mission Subsidiary	1715 NORTH GOWER STREET, LOS ANGELES CA 90028