Viant Technology (Viant Technology) COGS-to-Revenue : 0.56 (As of Mar. 2024)

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What is Viant Technology COGS-to-Revenue?

Viant Technology's Cost of Goods Sold for the three months ended in Mar. 2024 was $29.9 Mil. Its Revenue for the three months ended in Mar. 2024 was $53.4 Mil.

Viant Technology's COGS to Revenue for the three months ended in Mar. 2024 was 0.56.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. Viant Technology's Gross Margin % for the three months ended in Mar. 2024 was 44.04%.

Viant Technology COGS-to-Revenue Historical Data

The historical data trend for Viant Technology's COGS-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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Viant Technology COGS-to-Revenue Chart

Viant Technology Annual Data

Trend

Dec18

Dec19

Dec20

Dec21

Dec22

Dec23

COGS-to-Revenue

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0.57

0.53

0.58

0.59

0.54

Viant Technology Quarterly Data
	Dec18	Sep19	Dec19	Mar20	Jun20	Sep20	Dec20	Mar21	Jun21	Sep21	Dec21	Mar22	Jun22	Sep22	Dec22	Mar23	Jun23	Sep23	Dec23	Mar24
COGS-to-Revenue	Get a 7-Day Free Trial															0.56	0.59	0.52	0.51	0.56

Viant Technology COGS-to-Revenue Calculation

Viant Technology's COGS to Revenue for the fiscal year that ended in Dec. 2023 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	120.479	/	222.934
	=	0.54

Viant Technology's COGS to Revenue for the quarter that ended in Mar. 2024 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	29.88	/	53.393
	=	0.56

Viant Technology (NAS:DSP) COGS-to-Revenue Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

Viant Technology's Gross Margin % for the three months ended in Mar. 2024 is calculated as:

Gross Margin %	=	1	-	COGS to Revenue
	=	1	-	Cost of Goods Sold / Revenue
	=	1	-	29.88 / 53.393
	=	44.04 %

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

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Viant Technology (Viant Technology) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Technology » Software » Viant Technology Inc (NAS:DSP) » Definitions » COGS-to-Revenue

Comparable Companies

Traded in Other Exchanges

N/A

Address

2722 Michelson Drive, Suite 100, Irvine, CA, USA, 92612

Website

https://www.viantinc.com

Viant Technology Inc is an advertising software company. The software enables the programmatic purchase of advertising, which is the electronification of the advertising buying process. Through the technology, a marketer can easily buy ads on desktop, mobile, connected TV, linear TV, streaming audio and digital billboards.

Executives

Max O Valdes	director	C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Larry Madden	officer: Chief Financial Officer	C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Vivian Yang	director	C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Elizabeth Goodman Williams	director	C/O VIANT TECHNOLOGY INC., 2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Timothy Vanderhook	director, officer: See Remarks	2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Christopher Vanderhook	director, officer: Chief Operating Officer	2722 MICHELSON DRIVE, SUITE 100, IRVINE CA 92612
Four Brothers 2 Llc	10 percent owner	2722 MICHELSON DRIVE, SUITE 100, C/O VIANT TECHNOLOGY INC., IRVINE CA 92612