The historical rank and industry rank for Viant Technology's Gross Margin % or its related term are showing as below:
DSP'
s Gross Margin % Range Over the Past 10 Years
Min: 31.39 Med: 42.57 Max: 46.59
Current: 45.86
During the past 6 years, the highestGross Margin % of Viant Technology was 46.59%. The lowest was 31.39%. And the median was 42.57%.
DSP's Gross Margin % is ranked better than 54.43% of 2631
companies
in the Software industry
Industry Median: 41.74
vs DSP: 45.86
Viant Technology had a gross margin of 44.04% for the quarter that ended in Mar. 2024 => Durable competitive advantage
The 5-Year average Growth Rate of Gross Margin for Viant Technology was 4.80% per year.
Viant Technology Gross Margin % Historical Data
The historical data trend for Viant Technology's Gross Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Competitive Comparison of Viant Technology's Gross Margin %
For the Software - Application subindustry, Viant Technology's Gross Margin %, along with its competitors' market caps and Gross Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Viant Technology's Gross Margin % Distribution in the Software Industry
For the Software industry and Technology sector, Viant Technology's Gross Margin % distribution charts can be found below:
* The bar in red indicates where Viant Technology's Gross Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
A positive Gross Profit is only the first step for a company to make a net profit. The gross profit needs to be big enough to also cover related labor, equipment, rental, marketing/advertising, research and development and a lot of other costs in selling the products.
Warren Buffett believes that firms with excellent long term economics tend to have consistently higher margins.
Durable competitive advantage creates a high Gross Margin % because of the freedom to price in excess of cost. Companies can be categorized by their Gross Margin %
1. Greater than 40% = Durable competitive advantage
2. Less than 40% = Competition eroding margins
3. Less than 20% = no sustainable competitive advantage
Consistency of Gross Margin is key
Viant Technology had a gross margin of 44.04% for the quarter that ended in Mar. 2024 => Durable competitive advantage
Be Aware
If a company loses its competitive advantages, usually its gross margin declines well before its sales declines. Watching Gross Margin % and Operating Margin % closely helps avoid value trap situations.
Viant Technology Gross Margin % Related Terms
Thank you for viewing the detailed overview of Viant Technology's Gross Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.
Viant Technology (Viant Technology) Business Description
Viant Technology Inc is an advertising software company. The software enables the programmatic purchase of advertising, which is the electronification of the advertising buying process. Through the technology, a marketer can easily buy ads on desktop, mobile, connected TV, linear TV, streaming audio and digital billboards.
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