Viant+Technology+Inc.(NASDAQ: DSP), a leading people-based advertising technology company, today released the findings from its new Consumer+Sustainability+Study, revealing that over two-thirds of consumers between the ages of 18 and 34 are likely to purchase from companies committed to sustainability. Furthermore, of the more than 1,000 consumers surveyed, 69 percent agreed that businesses have a responsibility to reduce their environmental impact. As sustainability priorities continue to grow among brands, Viant’s new report underscores the importance of sustainability for consumers and how sustainability is a key driver of consumer purchasing decisions.
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