Viant Reinforces Privacy-compliant, Secure IDs for Marketers and Publishers With Snowflake

Author's Avatar
Oct 25, 2022

Viant+Technology+Inc.(NASDAQ: DSP), a leading people-based advertising software company, today announced that it is leveraging Snowflake, the Data Cloud company, to support data clean rooms in order to bolster secure data matching, transparency and interoperability for Viant’s Household ID across partners supporting the open web.