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Insider Charts

Insider Transactions

Insider Position Date Buy/Sell Shares Shares Owned Following This (Direct & Indirect) Trade Price ($) Cost ($1000) Price Change
Since Trade (%)
Share Ownership Details
OLSON RONALD G10% Owner2017-04-21Sell5,000533,359$125.15625.753.4531,859 (Direct)
1,500 (By Wife)
MURPHY STEVENPresident of Franchising2017-04-20Sell3,00089,652$124.01372.034.351,000 (Direct)
87,952 (By Trust)
350 (By Son 1)
350 (By Son 2)
Zola Steven CPresident, Winmark Capital2017-04-19Sell3,00053,847$1253753.526,003 (Direct)
47,344 (by Zola Living Trust)
500 (Child 1)
OLSON RONALD G10% Owner2017-04-06Sell6,914538,359$116.02802.1611.53536,859 (Direct)
1,500 (By Wife)
Nine Ten Capital Management LL10% Owner2017-04-03Sell17,000404,965$113.51929.514.01100 (Direct)
404,865 (by Nine Ten Partners LP)
OLSON RONALD G10% Owner2017-03-03Sell3,086545,273$113.58350.5113.93543,773 (Direct)
1,500 (By Wife)
MURPHY STEVENPresident of Franchising2017-03-01Sell3,00088,652$113.77341.3113.741,000 (Direct)
86,952 (By Trust)
350 (By Son 1)
350 (By Son 2)
Nine Ten Capital Management LL10% Owner2017-02-07Sell2,705421,965$115.02311.1312.5100 (Direct)
421,865 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-02-03Sell1,337424,670$114.87153.5812.65100 (Direct)
424,570 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-30Sell100426,007$115.0511.5112.47100 (Direct)
425,907 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-26Sell1,630426,107$117.02190.7410.58100 (Direct)
426,007 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-25Sell4,163427,737$116.19483.711.37100 (Direct)
427,637 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-23Sell1,842431,900$115211.8312.52100 (Direct)
431,800 (by Nine Ten Partners LP)
OLSON RONALD G10% Owner2017-01-19Sell3,942548,359$115.41454.9512.12546,859 (Direct)
1,500 (By Wife)
Nine Ten Capital Management LL10% Owner2017-01-13Sell1,577433,742$120.16189.497.69100 (Direct)
433,642 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2017-01-03Sell2,909435,319$125.09363.893.45100 (Direct)
435,219 (by Nine Ten Partners LP)
MACKENZIE KIRK ADirector2016-12-28Sell5,00080,168$125.7628.52.94
80,168 (Kirk A MacKenzie Revocable Trust)
Nine Ten Capital Management LL10% Owner2016-12-12Sell4,171438,228$125.52523.543.09100 (Direct)
438,128 (by Nine Ten Partners LP)
OLSON RONALD G10% Owner2016-12-09Sell1,058552,301$125.34132.613.24550,801 (Direct)
1,500 (By Wife)
Nine Ten Capital Management LL10% Owner2016-11-22Sell5,000442,399$11557512.52100 (Direct)
442,299 (by Nine Ten Partners LP)
MURPHY STEVENPresident of Franchising2016-11-14Sell9,40087,652$105.87995.1822.2386,952 (Direct)
350 (By Son 1)
350 (By Son 2)
Nine Ten Capital Management LL10% Owner2016-11-10Sell4,900447,399$105.07514.8423.16100 (Direct)
447,299 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2016-11-08Sell734452,299$104.1676.4524.23100 (Direct)
452,199 (by Nine Ten Partners LP)
Nine Ten Capital Management LL10% Owner2016-11-04Sell4,976453,033$104.36519.323.99100 (Direct)
452,933 (by Nine Ten Partners LP)
Goff Leah AVP of Human Resources2016-11-03Sell3,1207,530$104.22325.1724.167,530 (Direct)
HEFFES BRETT DCEO
(Click for the stocks that their CEOs have bought)
2016-11-03Sell8,738116,600$105.88925.1822.21115,300 (Direct)
1,300 (By Son)
Nine Ten Capital Management LL10% Owner2016-11-01Sell1,200458,009$106.21127.4521.83100 (Direct)
457,909 (by Nine Ten Partners LP)
HEFFES BRETT DCEO2016-10-20Sell6,912113,500$105.76731.0122.35112,200 (Direct)
1,300 (By Son)
Nine Ten Capital Management LL10% Owner2016-09-16Sell274459,209$108.0229.619.79100 (Direct)
459,109 (by Nine Ten Partners LP)
Nine Ten Partners LP10% Owner2016-09-07Sell2,900459,483$108.16313.6619.64100 (Direct)
459,383 (by Nine Ten Partners LP)
Zola Steven CPresident, Winmark Capital2016-08-10Sell1,04752,491$100.3105.0129.012,003 (Direct)
48,988 (by Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
Zola Steven CPresident, Winmark Capital2016-08-05Sell30453,538$98.9930.0930.723,050 (Direct)
48,988 (by Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
Zola Steven CPresident, Winmark Capital2016-08-02Sell6,64999,067$99.97664.729.449,979 (Direct)
45,225 (By Zola Living Trust)
42,363 (by Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
OLSON RONALD G10% Owner2016-08-01Sell7,000553,359$99.88699.1629.56551,859 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2016-06-20Sell11560,359$100.71.1128.5558,859 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2016-04-27Sell810560,370$100.4381.3528.85558,870 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2016-04-22Sell2,672561,180$100.49268.5128.77559,680 (Direct)
1,500 (By Wife)
REYELTS PAUL CDirector2015-06-16Sell3,05330,697$103.35315.5325.217,400 (Direct)
23,297 (The Britton, LLC)
OLSON RONALD G10% Owner2015-06-03Sell10,040563,852$92.97933.4239.18562,352 (Direct)
1,500 (By Wife)
WILSON MARK LDirector2015-06-02Sell3,00033,000$92.37277.1140.0933,000 (Direct)
WILSON MARK LDirector2015-05-27Sell3,00036,000$91.2273.641.8936,000 (Direct)
OLSON RONALD G10% Owner2015-05-20Sell2,500573,892$93.39233.4838.56572,392 (Direct)
1,500 (By Wife)
OLSON RONALD G10% Owner2015-05-18Sell1,465576,392$91.06133.442.1574,892 (Direct)
1,500 (By Wife)
MORGAN JOHN LChairman & CEO, 10% Owner2015-05-14Sell788,224907,186$84.7266778.3452.74878,154 (Direct)
29,032 (By Spouse)
MACKENZIE KIRK ADirector2015-05-14Sell81,83291,168$84.726932.8152.74
91,168 (Kirk A MacKenzie Revocable Trust)
MORGAN JOHN LChairman & CEO, 10% Owner2015-05-14Sell788,224907,186$84.7266778.3452.74878,154 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2014-06-16Buy2,0001,710,910$65.8131.696.661,681,878 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2014-06-10Buy4,5001,708,910$66.33298.4995.091,679,878 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2014-04-21Buy1,5001,704,410$77.46116.1967.051,675,378 (Direct)
29,032 (By Spouse)
Goff Leah AVP of Human Resources2014-03-17Sell2,9005,650$77.52224.8166.925,650 (Direct)
Phillips Dean BDirector2014-01-23Sell5,7330$84.59484.9552.97Link
Phillips Dean BDirector2014-01-17Sell10,2675,733$83.99862.3354.075,733 (Direct)
OLSON RONALD G10% Owner2013-12-20Sell4,000577,857$83.57334.2854.84577,857 (Direct)
GRASSLE JENELE CDirector2013-12-10Sell2,0006,500$82.4164.857.046,500 (Direct)
Phillips Dean BDirector2013-11-21Sell1,09916,000$82.1790.357.4816,000 (Direct)
Phillips Dean BDirector2013-10-29Sell1,63617,099$74.06121.1674.7217,099 (Direct)
Phillips Dean BDirector2013-10-25Sell1,26518,735$74.0193.6274.8418,735 (Direct)
Phillips Dean BDirector2013-10-18Sell2,00220,000$74.14148.4374.5320,000 (Direct)
Phillips Dean BDirector2013-10-02Sell99822,002$7473.8574.8622,002 (Direct)
MORGAN JOHN LChairman & CEO, 10% Owner2013-07-29Buy2,0001,717,410$68.55137.188.771,688,378 (Direct)
29,032 (By Spouse)
MURPHY STEVENPresident of Franchising2013-07-25Sell50,00081,320$70.5352583.5580,620 (Direct)
350 (By Son 1)
350 (By Son 2)
HEFFES BRETT DPresident2013-07-19Sell13,650110,500$73.71006.0175.58109,200 (Direct)
1,300 (By Son)
MORGAN JOHN LChairman & CEO, 10% Owner2013-06-04Buy1,1001,715,410$6066115.671,686,378 (Direct)
29,032 (By Spouse)
Zola Steven CPresident, Winmark Capital2013-06-03Sell2,84243,430$60.56172.11113.674,503 (Direct)
37,427 (By Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
Zola Steven CPresident, Winmark Capital2013-05-31Sell3,95344,310$60.52239.24113.812,003 (Direct)
40,807 (By Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
MORGAN JOHN LChairman & CEO, 10% Owner2013-05-16Buy2,0001,714,310$60.89121.78112.511,685,278 (Direct)
29,032 (By Spouse)
HEFFES BRETT DPresident2013-05-13Sell24,838101,057$61.491527.29110.4499,757 (Direct)
1,300 (By Son)
MORGAN JOHN LChairman & CEO, 10% Owner2013-04-22Buy4,1001,712,310$59.7244.77116.751,683,278 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-12-13Buy1,0001,708,210$55.7255.72132.231,679,178 (Direct)
29,032 (By Spouse)
GRASSLE JENELE CDirector2012-12-12Sell2,5006,500$56.3140.75129.846,500 (Direct)
MORGAN JOHN LChairman & CEO, 10% Owner2012-10-10Buy2,0001,707,210$50100158.81,678,178 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-08-29Buy2,0001,705,210$50.92101.84154.121,676,178 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-07-20Buy3,5001,703,210$51.99181.97148.891,674,178 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-07-19Buy1,0001,699,710$54.5254.52137.341,670,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-04-18Buy10,0001,698,710$52.43524.3146.811,669,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-04-11Buy4,0001,688,710$53212144.151,659,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-04-09Buy6,0001,684,710$54.85329.1135.921,655,678 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2012-03-01Buy5,0001,693,833$57285127.021,664,801 (Direct)
29,032 (By Spouse)
Hovey Merry BethVP of Marketing2012-01-31Sell9003,199$68.9462.0587.73,199 (Direct)
Goff Leah AVP of Human Resources2012-01-25Sell4,4003,050$64.23282.61101.463,050 (Direct)
HEFFES BRETT DPresident2012-01-23Sell19,60081,738$63.161237.94104.8880,438 (Direct)
1,300 (By Son)
OLSON RONALD G10% Owner2012-01-13Sell500683,657$57.6928.85124.3682,157 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2012-01-11Buy2,8021,688,833$57.08159.94126.71,659,801 (Direct)
29,032 (By Spouse)
OLSON RONALD G10% Owner2012-01-10Sell878684,157$57.2250.24126.14682,657 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2011-12-16Buy1,0001,686,031$55.7655.76132.071,656,999 (Direct)
29,032 (By Spouse)
GRASSLE JENELE CDirector2011-11-08Sell2,0007,000$50.13100.26158.137,000 (Direct)
OLSON RONALD G10% Owner2011-10-31Sell4,000685,035$50200158.8683,535 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2011-10-17Buy1,3841,685,031$46.9765.01175.491,655,999 (Direct)
29,032 (By Spouse)
OLSON RONALD G10% Owner2011-08-05Sell2,000689,035$4590187.56687,535 (Direct)
1,500 (By wife)
HEFFES BRETT DPresident2011-07-15Sell2,30055,120$44.88103.22188.3253,820 (Direct)
1,300 (By Son)
OLSON RONALD G10% Owner2011-06-28Sell2,000691,035$40.581219.51689,535 (Direct)
1,500 (By wife)
OLSON RONALD G10% Owner2011-06-28Sell2,000691,035$40.581219.51689,535 (Direct)
1,500 (By wife)
OLSON RONALD G10% Owner2011-06-14Sell4,000693,035$37.25149247.38691,535 (Direct)
1,500 (By wife)
MORGAN JOHN LChairman & CEO, 10% Owner2011-06-06Buy2,8551,683,647$35.52101.41264.31,654,615 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2011-05-18Buy1,0001,680,792$38.7538.75233.941,651,760 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2011-05-10Buy3,1011,679,792$39.56122.68227.11,650,760 (Direct)
29,032 (By Spouse)
MORGAN JOHN LChairman & CEO, 10% Owner2011-05-05Buy3,0001,676,691$40.34121.02220.771,647,659 (Direct)
29,032 (By Spouse)
OLSON RONALD G10% Owner2011-03-23Sell12,0000$38.95467.4232.22Link
MORGAN JOHN LChairman & CEO, 10% Owner2011-03-22Buy5,0000$38.8194233.51Link
MORGAN JOHN LChairman & CEO, 10% Owner2011-03-18Buy3,0000$38114240.53Link
MORGAN JOHN LChairman & CEO, 10% Owner2011-03-08Buy2,0000$36.9173.82250.58Link
OLSON RONALD G10% Owner2011-01-26Sell8,000709,035$33.68269.44284.2707,535 (Direct)
1,500 (By wife)
Zola Steven CPresident, Winmark Capital2011-01-24Buy2,00014,141$33.6467.28284.662,000 (Direct)
10,641 (By Zola Living Trust)
500 (Child 1)
500 (Child 2)
500 (Child 3)
MORGAN JOHN LChairman & CEO, 10% Owner2011-01-18Buy3,6001,663,691$33.11119.2290.82Link
OLSON RONALD G10% Owner2011-01-12Sell2,372717,035$33.4679.37286.73Link
MURPHY STEVENPresident of Franchising2011-01-06Buy60027,802$33.520.1286.27Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-12-30Buy5,0001,660,091$32.43162.15299.01Link
HEFFES BRETT DPres/Finance & Administration2010-12-22Buy30049,358$32.59.75298.15Link
GRASSLE JENELE CDirector2010-12-08Sell2,0007,000$3366292.12Link
Hovey Merry BethVP of Marketing2010-11-23Sell1,400500$33.546.9286.27Link
OLSON RONALD G10% Owner2010-11-17Sell6,108719,407$33201.56292.12Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-10-14Buy6,0001,655,091$34.59207.54274.1Link
Zola Steven CPresident, Winmark Capital2010-08-26Buy1,00012,141$30.1630.16329.05Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-08-17Buy2,0001,649,091$31.1662.32315.28Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-08-11Buy4,1001,647,091$30.31124.27326.92Link
GRASSLE JENELE CDirector2010-06-18Sell2,0007,000$33.7567.5283.41Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-06-10Buy6,0001,642,991$32.4194.4299.38Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-06-03Buy5,0001,636,991$31.49157.45310.92Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-05-26Buy4,9901,631,991$30149.7331.33Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-05-25Buy4,9901,631,991$30149.7331.33Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-05-06Buy2,0001,627,001$28.0656.12361.15Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-04-19Buy3,4241,625,001$2689.02397.69Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-04-15Buy7,0001,621,577$25.04175.28416.77Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-04-07Buy3,7001,614,577$22.7384.1469.29Link
OLSON RONALD G10% Owner2010-04-01Sell25,000724,015$22.5562.5475.11Link
OLSON RONALD G10% Owner2010-03-24Sell5,000749,015$22.05110.25486.85Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-03-10Buy1,0001,581,845$21.4421.44503.54Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-03-04Buy4,5011,580,845$20.5692.54529.38Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-03-03Buy2,5001,576,344$20.2550.63539.01Link
MACKENZIE KIRK ADirector2010-03-01Buy3,00073,000$20.3461.02536.18Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-02-17Buy2,00029,032$20.340.6537.44Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-02-12Buy7,0421,573,844$20.7145.77525.12Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-02-03Buy2,00027,032$22.2544.5481.57Link
OLSON RONALD G10% Owner2010-01-20Sell7,500754,015$22.33167.48479.49Link
MORGAN JOHN LChairman & CEO, 10% Owner2010-01-12Buy4,0001,566,802$22.2989.16480.53Link
OLSON RONALD G10% Owner2010-01-12Sell5,000761,515$22.3111.5480.27Link
OLSON RONALD G10% Owner2009-12-01Sell674766,515$22.2515481.57Link
OLSON RONALD G10% Owner2009-11-12Sell6,347767,189$22.25141.22481.57Link
OLSON RONALD G10% Owner2009-11-09Sell1,300773,536$21.9928.59488.45Link
OLSON RONALD G10% Owner2009-10-14Sell6,000774,836$21.4128.4504.67Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-10-07Buy13,1311,560,802$20.9274.44519.14Link
OLSON RONALD G10% Owner2009-09-03Sell8,500780,836$20.82176.97521.52Link
Phillips Dean BDirector2009-08-27Buy1,0007,000$21.121.1513.27Link
Phillips Dean BDirector2009-08-26Buy4,0006,000$20.782.8525.12Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-08-21Buy3,0031,547,671$19.9559.91548.62Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-08-11Buy5,8001,544,668$18.81109.1587.93Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-08-06Buy2,4071,538,868$18.3844.24604.03Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-07-27Buy6,9001,536,461$17.99124.13619.29Link
OLSON RONALD G10% Owner2009-07-27Sell5,000789,336$18.0590.25616.9Link
MORGAN JOHN LChairman & CEO, 10% Owner2009-07-22Buy20,0001,529,561$17.99359.8619.29
MORGAN JOHN LChairman & CEO, 10% Owner2009-07-02Buy2,0001,509,561$18.5537.1597.57
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-26Buy10,0001,507,561$16.8168670.24
Zola Steven CPresident, Winmark Capital2009-06-23Buy456500$15.57.07734.84
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-17Buy4,0001,497,561$16.566684.24
OLSON RONALD G10% Owner2009-06-17Sell3,000794,336$16.4949.47684.72
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-17Buy10,0001,507,561$16.8168670.24
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-11Buy2,0001,493,561$16.2532.5696.31
WILSON MARK LDirector2009-06-03Buy1,50029,000$14.6121.92785.69
WILSON MARK LDirector2009-06-03Buy1,50030,000$14.6121.92785.69
MORGAN JOHN LChairman & CEO, 10% Owner2009-06-01Buy1,0001,491,561$1313895.38
Zola Steven CPresident, Winmark Capital2009-05-29Buy4444$12.380.54945.23
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-27Buy2,0031,490,561$12.6225.28925.36
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-18Buy2,0001,488,558$12.625.2926.98
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-08Buy10,2101,486,558$13.05133.24891.57
MORGAN JOHN LChairman & CEO, 10% Owner2009-05-08Buy10,0001,486,348$13.05130.5891.57
OLSON RONALD G10% Owner2009-05-07Sell10,000797,336$12.81128.1910.15
OLSON RONALD G10% Owner2009-04-17Sell3,531807,336$13.146.26887.79
MORGAN JOHN LChairman & CEO, 10% Owner2009-04-16Buy2,5001,476,348$11.9129.78986.48
OLSON RONALD G10% Owner2009-03-16Sell20,000810,867$91801337.78
OLSON RONALD G10% Owner2009-02-12Sell2,400830,867$10.0324.071190.13
MORGAN JOHN LChairman & CEO, Director, 10% Owner2009-02-12Buy1,8001,452,348$9.917.821207.07
OLSON RONALD G10% Owner2009-02-06Sell5,000833,267$9.9349.651203.12
MORGAN JOHN LChairman & CEO, Director, 10% Owner2009-02-03Buy3,0001,448,558$10.5931.771121.91
MORGAN JOHN LChairman & CEO, Director, 10% Owner2009-02-03Buy1,9901,450,548$9.919.71207.07
OLSON RONALD G10% Owner2009-01-08Sell10,000838,267$12120978.33
GRASSLE JENELE CDirector2008-12-09Buy5007,000$136.5895.38
OLSON RONALD G10% Owner2008-12-04Sell10,000848,267$12.2122960.66
MURPHY STEVENPresident of Franchising2008-10-22Buy1,00012,102$14.2514.25808.07
Hovey Merry BethVP of Marketing2008-10-20Buy500500$14.237.12809.35
Ishaug Anthony DCFO2008-10-17Buy1,0001,000$14.1814.18812.55
HEFFES BRETT DPres/Finance & Administration2008-10-17Buy1,50024,528$14.2521.38808.07
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-10-15Buy14,0001,445,558$14.25199.5808.07
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-10-10Buy21,0001,431,558$15.93334.53712.3
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-10-06Buy9091,410,558$1715.45661.18
OLSON RONALD G10% Owner2008-09-19Sell4,997858,267$18.592.44599.46
MACKENZIE KIRK ADirector2008-09-19Buy17172,000$170.29661.18
OLSON RONALD G10% Owner2008-09-04Sell5,477863,264$18.4100.78603.26
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-24Buy9091,410,558$1715.45661.18
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-24Buy21,0001,431,558$15.93334.53712.3
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-24Buy1,3251,409,649$16.3121.61693.38
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-18Buy1,0001,408,324$16.4416.44687.1
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-17Buy1,1001,407,324$14.916.39768.46
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-17Buy6001,406,224$14.98.94768.46
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-11Buy2,00025,032$15.531734.84
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-10Buy1,9601,405,624$15.530.38734.84
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-07-02Buy15,4151,403,664$18.6286.72595.7
OLSON RONALD G10% Owner2008-06-16Sell6,697868,741$17.97120.35620.09
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-05-14Buy1,9941,388,249$1835.89618.89
OLSON RONALD G10% Owner2008-04-21Sell5,000875,438$1785661.18
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-04-08Buy3,0001,386,255$1751661.18
OLSON RONALD G10% Owner2008-04-03Sell700880,438$1812.6618.89
OLSON RONALD G10% Owner2008-03-31Sell7,800881,138$18140.4618.89
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-20Buy5001,383,255$17.668.83632.73
OLSON RONALD G10% Owner2008-03-14Sell4,476888,938$18.582.81599.46
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-06Buy1,0001,382,755$1818618.89
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-05Buy1,0001,381,755$18.618.6595.7
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-03-03Buy5001,380,755$18.669.33593.46
MORGAN JOHN LChairman & CEO, Director, 10% Owner2008-02-26Buy2,0001,380,255$1938581.05
OLSON RONALD G10% Owner2008-01-28Sell10,000893,414$20.6206528.16
OLSON RONALD G10% Owner2008-01-18Sell898903,414$21.519.31501.86
OLSON RONALD G10% Owner2008-01-16Sell544904,312$21.511.7501.86
MURPHY STEVENPresident, Franchise Operation2007-12-28Buy10050$21.412.14504.39
FLECK SHELDON10% Owner2007-11-27Sell108,720302,578$222391.84488.18
MORGAN JOHN LChairman & CEO2007-10-05Buy2,0001,375,755$2040547
MORGAN JOHN LChairman & CEO2007-09-11Buy3,0001,373,755$20.2560.75539.01
MORGAN JOHN LChairman & CEO2007-08-16Buy7401,370,755$17.6713.08632.31
MORGAN JOHN LChairman & CEO2007-06-13Buy9,0001,370,015$18162618.89
HEFFES BRETT DCFO & Treasurer2007-06-13Buy10,00016,828$17.98179.8619.69
MORGAN JOHN LChairman & CEO2007-06-08Buy1,0341,361,015$1818.61618.89
MORGAN JOHN LChairman & CEO2007-05-31Buy2,0001,359,981$18.537599.46
MURPHY STEVENPresident, Franchise Operation2007-05-15Buy4005,102$17.787.11627.78
MORGAN JOHN LChairman & CEO2007-05-15Buy4,9001,357,981$18.2589.43609.04
MURPHY STEVENPresident, Franchise Operation2007-05-11Buy254,702$17.50.44639.43
MORGAN JOHN LChairman & CEO2007-05-08Buy1,0001,353,081$18.118.1614.92
MORGAN JOHN LChairman & CEO2007-05-03Buy11,0001,352,081$18.79206.69588.66
MORGAN JOHN LChairman & CEO2007-05-01Buy4,3881,341,081$17.576.79639.43
MORGAN JOHN LChairman & CEO2007-04-27Buy5001,336,693$189618.89
MORGAN JOHN LChairman & CEO2007-04-25Buy1,5091,336,193$18.828.37588.3
MORGAN JOHN LChairman & CEO2007-03-30Buy5,0001,334,684$19.798.5556.85
GRASSLE JENELE CDirector2007-03-20Sell13,5006,500$18.21245.84610.6
MORGAN JOHN LChairman & CEO2007-03-20Buy8,4501,329,684$18152.1618.89
MORGAN JOHN LChairman & CEO2007-03-16Buy10,0001,321,234$18.29182.9607.49
MORGAN JOHN LChairman & CEO2007-03-14Buy11,7501,311,234$16.59194.93679.99
MORGAN JOHN LChairman & CEO2007-03-06Buy1,6991,299,484$1728.88661.18
MORGAN JOHN LChairman & CEO2007-03-02Buy1,0001,297,785$17.2517.25650.14
Zola Steven CPresident, Winmark Captial Cor2007-02-28Buy90610,547$1715.4661.18
MORGAN JOHN LChairman & CEO2007-02-28Buy1,03223,032$17.2317.78651.02
MORGAN JOHN LChairman & CEO2007-02-22Buy8961,296,785$17.1915.4652.76
MORGAN JOHN LChairman & CEO2007-02-21Buy1,1531,295,889$17.720.41631.07
DAHLBERG K JEFFREYDirector2007-02-12Sell50,000310,761$18900618.89
HOOLEY MARK TVice President2007-02-07Buy1,16033,404$18.421.34603.26
MORGAN JOHN LChairman & CEO2007-02-07Buy6,0001,294,736$18.4110.4603.26
MORGAN JOHN LChairman & CEO2007-01-19Buy26,4651,288,736$18.35485.63605.18
HOOLEY MARK TVice President2007-01-17Buy50032,244$18.579.29596.82
MORGAN JOHN LChairman & CEO2007-01-17Buy3,0001,262,271$18.5955.77596.07
REYELTS PAUL CDirector2006-12-27Sell6,00020,000$19.75118.5555.19
MORGAN JOHN LChairman & CEO2006-12-27Buy9,0001,259,271$19.75177.75555.19
MORGAN JOHN LChairman & CEO2006-12-08Buy1,2971,250,271$20.4426.51533.07
MORGAN JOHN LChairman & CEO2006-11-30Buy1,0001,248,974$21.9621.96489.25
GRASSLE JENELE CDirector2006-11-29Sell5,0007,500$19.7498.7555.52
MORGAN JOHN LChairman & CEO2006-11-17Buy1,0001,247,974$20.2920.29537.75
MORGAN JOHN LChairman & CEO2006-11-16Buy1,00022,000$2020547
MORGAN JOHN LChairman & CEO2006-11-09Buy1,00021,000$20.8620.86520.33
MORGAN JOHN LChairman & CEO2006-10-31Buy3,3001,246,974$20.1566.5542.18
MORGAN JOHN LChairman & CEO, 10% Owner2006-09-21Buy1,7051,263,674$22.438.19477.68Link
OLSON RONALD G10% Owner2006-09-13Sell2,9611,010,873$23.0168.13462.36Link
DAHLBERG K JEFFREY10% Owner2006-09-05Sell20,000611,076$23460462.61Link
HOOLEY MARK TVice President2006-09-05Buy2,00031,744$2346462.61Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-09-05Buy2,0001,261,969$2346462.61Link
DAHLBERG K JEFFREY10% Owner2006-08-01Sell2,100631,076$25.2553.03412.48Link
DAHLBERG K JEFFREY10% Owner2006-07-28Sell4,000633,176$25.25101412.48Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-07-27Buy5,0001,259,969$25.25126.25412.48Link
OLSON RONALD G10% Owner2006-07-25Sell9,2791,013,834$24.02222.88438.72Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-07-18Buy4,0001,254,969$25.25101412.48Link
DAHLBERG K JEFFREY10% Owner2006-06-06Sell44,000638,176$23.551036.2449.47Link
DAHLBERG K JEFFREY10% Owner2006-05-15Sell888682,176$27.0324378.73Link
DAHLBERG K JEFFREY10% Owner2006-04-26Sell5,000683,064$25125417.6Link
DAHLBERG K JEFFREY10% Owner2006-04-20Sell1,082688,064$23.2625.17456.32Link
DAHLBERG K JEFFREY10% Owner2006-04-18Sell5,000689,146$23.25116.25456.56Link
DAHLBERG K JEFFREY10% Owner2006-04-03Sell15,000694,146$23.15347.25458.96Link
OLSON RONALD G10% Owner2006-03-31Sell5,0001,023,113$23.15115.75458.96Link
DAHLBERG K JEFFREY10% Owner2006-03-27Sell7,500709,146$23.12173.4459.69Link
DAHLBERG K JEFFREY10% Owner2006-03-03Sell10,000716,646$22.95229.5463.83Link
HOOLEY MARK TVice President General Counsel2006-01-27Buy63921,739$2214.06488.18Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-01-12Buy1,0001,670,969$21.2521.25508.94Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-01-10Buy1781,669,969$21.253.78508.94Link
MORGAN JOHN LChairman & CEO, 10% Owner2006-01-05Buy9001,669,791$20.518.45531.22Link
HOOLEY MARK TVice President General Counsel2005-12-29Buy60021,100$20.512.3531.22Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-12-29Buy3821,668,891$20.57.83531.22Link
HEFFES BRETT DCFO & Treasurer2005-12-08Buy1,0002,828$20.1520.15542.18Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-12-08Buy1,4001,668,509$2028547Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-12-02Buy4,1001,667,109$20.2583.03539.01Link
OLSON RONALD G10% Owner2005-11-30Sell2211,066,743$21.654.78497.69Link
OLSON RONALD G10% Owner2005-11-25Sell1,4041,066,964$21.6530.4497.69Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-11-22Buy4,7001,663,009$2198.7516.19Link
DAHLBERG K JEFFREY10% Owner2005-11-11Sell20,000727,146$21420516.19Link
DAHLBERG K JEFFREY10% Owner2005-10-28Sell3,000747,146$2163516.19Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-28Buy3,0001,658,309$2163516.19Link
DAHLBERG K JEFFREY10% Owner2005-10-19Sell2,000750,146$20.4540.9532.76Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-19Buy2,0001,655,309$20.4540.9532.76Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-18Buy1,1001,653,309$20.4522.5532.76Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-14Buy1,9901,652,209$2039.8547Link
DAHLBERG K JEFFREY10% Owner2005-10-13Sell2,000752,146$2040547Link
HOOLEY MARK TVice President General Counsel2005-10-13Buy50020,500$2010547Link
DAHLBERG K JEFFREY10% Owner2005-10-04Sell3,000754,146$2163516.19Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-10-04Buy3,2001,650,219$21.0967.49513.56Link
DAHLBERG K JEFFREY10% Owner2005-09-30Sell2,000757,146$2142516.19Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-30Buy1,5001,647,019$21.2331.85509.51Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-27Buy8001,645,519$21.216.96510.38Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-13Buy1,4001,644,719$21.530.1501.86Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-09-07Buy2001,643,319$224.4488.18Link
DAHLBERG K JEFFREY10% Owner2005-08-10Sell5,000759,146$20100547Link
DAHLBERG K JEFFREY10% Owner2005-08-02Sell5,000764,146$20100547Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-08-02Buy5,0001,643,119$20100547Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-07-26Buy1,2001,638,119$17.7521.3629.01Link
DAHLBERG K JEFFREY10% Owner2005-06-29Sell2,800771,246$2056547Link
DAHLBERG K JEFFREY10% Owner2005-05-13Sell3,000774,046$2369462.61Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-05-06Buy6,2001,636,919$22.43139.07476.91Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-04-19Buy1,5001,630,719$1928.5581.05Link
MORGAN JOHN LChairman & CEO, 10% Owner2005-04-15Buy5,6001,629,219$18.63104.33594.58Link
DAHLBERG K JEFFREY10% Owner2005-03-14Sell8,000777,046$20160547Link
DAHLBERG K JEFFREY10% Owner2005-02-03Sell1,000785,046$2525417.6Link
OLSON RONALD G10% Owner2005-01-28Sell5,0001,068,368$25.2126413.49Link
DAHLBERG K JEFFREY10% Owner2005-01-25Sell1,000786,046$2525417.6Link
DAHLBERG K JEFFREY10% Owner2005-01-20Sell1,000787,046$2525417.6Link
OLSON RONALD G10% Owner2004-11-22Sell10,0001,073,368$26.5265388.3Link
DAHLBERG K JEFFREY10% Owner2004-10-28Sell2,000789,046$25.751.4403.5Link
DAHLBERG K JEFFREY10% Owner2004-10-12Sell1,946791,046$24.748.07423.89Link
DAHLBERG K JEFFREY10% Owner2004-10-05Sell78792,992$24.71.93423.89Link
DAHLBERG K JEFFREY10% Owner2004-10-01Sell8,976847,320$24.56220.45426.87Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-11Buy3,9071,503,619$20.1378.65542.82Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-06Buy1,1001,499,712$20.6522.72526.63Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-05Buy1,0001,498,612$21.221.2510.38Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-08-03Buy5001,497,612$21.4810.74502.42Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-07-26Buy4001,497,112$21.58.6501.86Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-07-21Buy1,0001,496,712$21.521.5501.86Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-07-20Buy1,6121,495,712$21.534.66501.86Link
OLSON RONALD G10% Owner2004-06-09Sell5,0001,145,718$25125417.6Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-06-01Buy1,2001,494,100$2530417.6Link
HEFFES BRETT DCFO & Treasurer2004-04-10Buy8281,828$9.968.251199.2Link
MURPHY STEVENVP of Franchise Mgmt2004-04-10Buy677677$9.966.741199.2Link
HEFFES BRETT DCFO & Treasurer2004-04-10Buy8281,828$9.968.251199.2Link
BRIGGS STEPHEN MPresident & COO2004-04-10Buy1,48061,261$9.9614.741199.2Link
DAHLBERG K JEFFREY10% Owner2004-04-06Sell5,745856,296$24.43140.35429.68Link
DAHLBERG K JEFFREY10% Owner2004-04-01Sell1,900862,041$2445.6439.17Link
DAHLBERG K JEFFREY10% Owner2004-03-05Sell5,298863,941$25132.45417.6Link
DAHLBERG K JEFFREY10% Owner2004-03-03Sell4,896869,239$24.89121.86419.89Link
DAHLBERG K JEFFREY10% Owner2004-02-18Sell4,000874,135$22.489.6477.68Link
DAHLBERG K JEFFREY10% Owner2004-02-13Sell4,580878,135$22.3102.13480.27Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-02-09Buy2,0001,260,800$21.543501.86Link
DAHLBERG K JEFFREY10% Owner2004-01-28Sell980882,715$21.320.87507.51Link
DAHLBERG K JEFFREY10% Owner2004-01-15Sell1,020883,695$20.220.6540.59Link
DAHLBERG K JEFFREY10% Owner2004-01-13Sell4,300884,715$2086547Link
MORGAN JOHN LChairman & CEO, 10% Owner2004-01-12Buy2,0001,238,800$2040547Link
DAHLBERG K JEFFREY10% Owner2004-01-06Sell1,300889,015$2026547Link
OLSON RONALD G10% Owner2003-11-21Sell10,0001,046,068$18.84188.4586.84Link
MORGAN JOHN LChairman & CEO, 10% Owner2003-11-11Buy3,0001,236,800$18.9356.79583.57Link
DAHLBERG K JEFFREY10% Owner2003-09-04Sell4,400890,315$17.6177.48634.81Link
NORQUAL JACK A10% Owner2003-09-04Buy6,000604,367$17.78106.68627.78Link
DAHLBERG K JEFFREY10% Owner2003-08-29Sell13,100894,715$17.05223.36658.94Link
DAHLBERG K JEFFREY10% Owner2003-08-19Sell700907,815$17.3512.15645.82Link
DAHLBERG K JEFFREY10% Owner2003-08-07Sell1,400908,515$17.3524.29645.82Link
MORGAN JOHN LChairman & CEO, 10% Owner2003-07-29Buy5,0001,185,800$16.0780.35705.23Link

Only the transactions in Open Market or Private Sale at the market prices are included. Other transactions such as Conversion of derivative security or Exercise of Options are not included. Insiders are only limited to Officers and/or Directors of the company.

"Shares" change (fifth column), "Shares Owned Following This (Direct & Indirect)" transactions (sixth column), and "Trade Price ($)" (seventh column) are split adjusted. The "Share Ownership Details" (last column) displayed data is as of reported (also split adjusted).

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