Sr. VP and CFO of rue21 inc. (RUE) Keith A. Mcdonough sells 10,000 shares of RUE on 12/15/2010 at an average price of $30.8 a share.

Rue21 Inc. has a market cap of $753.2 million; its shares were traded at around $30.99 with a P/E ratio of 26.5 and P/S ratio of 1.4.

RUE is in the portfolios of Columbia Wanger of Columbia Wanger Asset Management.

This is the annual revenues and earnings per share of RUE over the last 10 years. For detailed 10-year financial data and charts, go to 10-Year Financials of RUE.

CEO Recent Trades:

• Sell: President and CEO Robert Fisch sold 20,000 shares of RUE stock on 11/29/2010 at the average price of 29.7. Robert Fisch owns at least 1,474,824 shares after this. The price of the stock has increased by 4.34% since.


• Sell: President and CEO Robert Fisch sold 20,000 shares of RUE stock on 10/27/2010 at the average price of 26.81. Robert Fisch owns at least 1,494,824 shares after this. The price of the stock has increased by 15.59% since.


• Sell: President and CEO Robert Fisch sold 20,000 shares of RUE stock on 09/27/2010 at the average price of 25.04. Robert Fisch owns at least 1,514,824 shares after this. The price of the stock has increased by 23.76% since.


• Sell: President and CEO Robert Fisch sold 20,000 shares of RUE stock on 08/27/2010 at the average price of 21.7. Robert Fisch owns at least 1,534,824 shares after this. The price of the stock has increased by 42.81% since.


• Sell: President and CEO Robert Fisch sold 20,000 shares of RUE stock on 07/27/2010 at the average price of 30.36. Robert Fisch owns at least 1,554,824 shares after this. The price of the stock has increased by 2.08% since.

CFO Recent Trades:

• Sell: Sr. VP and CFO Keith A. Mcdonough sold 10,000 shares of RUE stock on 11/15/2010 at the average price of 27.03. Keith A. Mcdonough owns at least 64,130 shares after this. The price of the stock has increased by 14.65% since.


• Sell: Sr. VP and CFO Keith A. Mcdonough sold 2,500 shares of RUE stock on 10/15/2010 at the average price of 28.78. Keith A. Mcdonough owns at least 74,130 shares after this. The price of the stock has increased by 7.68% since.


• Sell: Sr. VP and CFO Keith A. Mcdonough sold 2,500 shares of RUE stock on 09/15/2010 at the average price of 24.86. Keith A. Mcdonough owns at least 76,630 shares after this. The price of the stock has increased by 24.66% since.


• Sell: Sr. VP and CFO Keith A. Mcdonough sold 2,500 shares of RUE stock on 08/16/2010 at the average price of 22.69. Keith A. Mcdonough owns at least 79,130 shares after this. The price of the stock has increased by 36.58% since.


• Sell: Sr. VP and CFO Keith A. Mcdonough sold 2,500 shares of RUE stock on 08/16/2010 at the average price of 24.86. Keith A. Mcdonough owns at least 76,630 shares after this. The price of the stock has increased by 24.66% since.

This is the insider trade history vs. stock price of RUE. For the complete insider trading history of RUE, click here.

Directors and Officers Recent Trades:

• Buy: Director Macon F Jr Brock bought 4,765 shares of RUE stock on 08/31/2010 at the average price of 21.19. Macon F Jr Brock owns at least 4,765 shares after this. The price of the stock has increased by 46.25% since.


• Sell: Senior VP of Real Estate Robert R. Thomson sold 10,000 shares of RUE stock on 12/13/2010 at the average price of 30.38. The price of the stock has increased by 2.01% since.


• Sell: Senior VP of Planning and Allo Mark K.j. Chrystal sold 9,250 shares of RUE stock on 12/10/2010 at the average price of 30.08. The price of the stock has increased by 3.03% since.


• Sell: Senior VP/Director of Stores John Perry Bugnar sold 2,900 shares of RUE stock on 11/29/2010 at the average price of 29.7. John Perry Bugnar owns at least 161,815 shares after this. The price of the stock has increased by 4.34% since.


• Sell: Senior VP/GMM Kim Reynolds sold 4,700 shares of RUE stock on 11/19/2010 at the average price of 27.07. Kim Reynolds owns at least 137,759 shares after this. The price of the stock has increased by 14.48% since.

Why CEOs Are Buying Stocks Of Their Own Companies?

1. As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
2. TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
3. Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.

Click it to Check Out What the CEO Are Trading

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