CFO of ULTA SALON, COSMETICS & FRAGRANCE, INC. (ULTA) Gregg R Bodnar sells 108,815 shares of ULTA on 12/15/2010 at an average price of $32.56 a share.

Ulta Salon, Cosmetics & Fragrance, Inc. has a market cap of $2.01 billion; its shares were traded at around $34.09 with a P/E ratio of 33.4 and P/S ratio of 1.7.

ULTA is in the portfolios of RS Investment Management, Steven Cohen of SAC Capital Advisors, Jim Simons of Renaissance Technologies LLC.


This is the insider trade history vs. stock price of ULTA. For the complete insider trading history of ULTA, click here.

Directors and Officers Recent Trades:

• Buy: Director Dennis K Eck bought 94,800 shares of ULTA stock on 09/20/2010 at the average price of 28.15. Dennis K Eck owns at least 751,424 shares after this. The price of the stock has increased by 21.1% since.


• Sell: Director Lynelle P Kirby sold 48,100 shares of ULTA stock on 12/13/2010 at the average price of 34.96. Lynelle P Kirby owns at least 870,723 shares after this. The price of the stock has decreased by 2.49% since.


• Sell: Director Lynelle P Kirby sold 318,300 shares of ULTA stock on 12/09/2010 at the average price of 34.38. Lynelle P Kirby owns at least 870,723 shares after this. The price of the stock has decreased by 0.84% since.


• Sell: Director Lynelle P Kirby sold 331,600 shares of ULTA stock on 12/07/2010 at the average price of 34.25. Lynelle P Kirby owns at least 970,723 shares after this. The price of the stock has decreased by 0.47% since.


• Sell: SVP Human Resources Wayne D Lheureux sold 11,060 shares of ULTA stock on 09/29/2010 at the average price of 30. Wayne D Lheureux owns at least 20,000 shares after this. The price of the stock has increased by 13.63% since.

Why CEOs Are Buying Stocks Of Their Own Companies?

1. As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
2. TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
3. Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.

Click it to Check Out What the CEO Are Trading

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