- Sponsorship: BBVA USA will become the 2020 sponsor of the annual and historic matchup between the University of Alabama and Auburn University football teams
- Community: The sponsorship's community initiative, the BBVA USA Virtual Iron Bowl, will be used to benefit Children's of Alabama through donations
- Alabama: This is the most recent Alabama sports sponsorship in a long list that has seen BBVA USA leverage its support as a way to help its communities
PR Newswire
BIRMINGHAM, Ala., Nov. 9, 2020