ORIX Capital Partners Invests in Optimad, a Leading Performance Marketing Solutions Provider

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May 04, 2021

ORIX+Capital+Partners (OCP) announced the acquisition of a majority interest in Optimad+Media+LLC (Optimad), a leading tech-enabled performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment (F&E) segments. This investment is part of OCP’s focus on the digital performance marketing space, which OCP expects will benefit from strong secular growth trends as digital advertising spend continues to grow and advertisers continue to shift toward performance-based advertising strategies.