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Profiting from the Global Art Boom

January 12, 2012 | About:
Monday’s edition of the Financial Times had two side-by-side headlines that were telling: “Earnings Growth Falters for S&P 500

Art Market Bucks Gloom to Leave Equities Trailing Again

In a year in which the S&P 500 returned nothing and earnings growth began to decelerate, the “art market” as measured by the Mei Moses All Art Index enjoyed an 11 percent gain in 2011. Not too shabby given the kind of year that 2011 was.

Before we go any further, I should make something clear: I do not recommend fine art as an investment for a couple critical reasons. First, if you think that the “big boys” in the stock market enjoy insider information advantages that the rest of us don’t get, then imagine how much bigger the advantages would be to insiders in the art world. It’s a thinly-traded market dominated by a relatively small number of expert opinion makers and wealthy patrons. That’s not a game many investors can win.

Second, unless you have a bottomless wallet it is impossible to achieve anything resembling proper portfolio diversification. Unlike the average publicly-traded company, which should generate profits and dividends over time, the “average” piece of art has little investment value. Nearly all of the “market cap” of the art market is concentrated in the works of a small number of well-known names. A good stock value investor can dig around and potentially find a great, overlooked company that will generate market-beating returns. But unless they actually own a gallery and can thus create their own demand, an art “value investor” is not likely to have the same success.

But while I dislike art as an investment vehicle, I am very interested in the underlying macro trends driving its returns because they are precisely the same themes I follow in the Sizemore Investment Letter: the rise of the global nouveau riche and the rise of the emerging market consumer.

As the Financial Times noted, “The performance of the [art] index was led by a strong contribution from traditional Chinese works, which rose 20.6 percent in 2011, as Chinese investors sought to repatriate cultural assets that had been sold to Western investors.”

China is a virtual sponge that absorbs and incredible amount of the world’s luxury goods. China is already the number one market in the world for the Mercedes S-Class, and China is the primary source of growth for fashion houses and premium spirits as well. And China is not the only game in town; Latin America, Russia, and the Arab world also have insatiable appetites for all things luxury. This surge in demand from emerging markets was my rationale for recommending the shares of luxury goods companies to my readers. And while I don’t like art as an investment, I do rather like the publicly-traded auction house that sells it: Sotheby’s (BID).

By and large, luxury-themed stocks tend to have high margins and conservative balance sheets. They also enjoy a well-heeled clientele that tends to be relatively isolated from the economic concerns of the common man (see “Tiffany, Wal-Mart and the Two Americas”). And if the global financial system manages to avoid any major blowups, luxury-themed stocks may prove to be one of the best-performing sectors of 2012.

About the author:

Charles Sizemore
Charles Lewis Sizemore is the Editor of the Sizemore Investment Letter premium newsletter and Chief Investment Officer of Sizemore Capital Management.

Mr. Sizemore has been a repeat guest on Fox Business News, has been quoted in Barron’s Magazine and the Wall Street Journal, and has been published in many respected financial websites, including MarketWatch, TheStreet.com, InvestorPlace, MSN Money, Seeking Alpha, Stocks, Futures, and Options Magazine and The Daily Reckoning.

Visit Charles Sizemore's Website


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