Sr. VP and CFO of rue21 inc. (RUE) Keith A. Mcdonough sells 4,000 shares of RUE on 01/17/2012 at an average price of $23.38 a share.

Rue21 Inc. has a market cap of $595.9 million; its shares were traded at around $24.36 with a P/E ratio of 16.4 and P/S ratio of 0.9.

This is the annual revenues and earnings per share of RUE over the last 10 years. For detailed 10-year financial data and charts, go to 10-Year Financials of RUE.

CEO Recent Trades:

• President and CEO Robert Fisch sold 24,500 shares of RUE stock on 12/27/2011 at the average price of 21.92. Robert Fisch owns at least 1,163,023 shares after this. The price of the stock has increased by 11.13% since.
• President and CEO Robert Fisch sold 25,000 shares of RUE stock on 12/27/2011 at the average price of 21.92. Robert Fisch owns at least 1,163,023 shares after this. The price of the stock has increased by 11.13% since.
• President and CEO Robert Fisch sold 25,000 shares of RUE stock on 11/28/2011 at the average price of 23.57. Robert Fisch owns at least 1,179,824 shares after this. The price of the stock has increased by 3.35% since.
• President and CEO Robert Fisch sold 25,000 shares of RUE stock on 10/27/2011 at the average price of 27.79. Robert Fisch owns at least 1,204,824 shares after this. The price of the stock has decreased by 12.34% since.
• President and CEO Robert Fisch sold 25,000 shares of RUE stock on 09/27/2011 at the average price of 25.8. Robert Fisch owns at least 1,229,824 shares after this. The price of the stock has decreased by 5.58% since.

CFO Recent Trades:

• Sr. VP and CFO Keith A. Mcdonough sold 4,000 shares of RUE stock on 12/15/2011 at the average price of 21.93. Keith A. Mcdonough owns at least 15,130 shares after this. The price of the stock has increased by 11.08% since.
• Sr. VP and CFO Keith A. Mcdonough sold 4,000 shares of RUE stock on 11/15/2011 at the average price of 26. Keith A. Mcdonough owns at least 19,130 shares after this. The price of the stock has decreased by 6.31% since.
• Sr. VP and CFO Keith A. Mcdonough sold 4,000 shares of RUE stock on 10/17/2011 at the average price of 25.39. Keith A. Mcdonough owns at least 23,130 shares after this. The price of the stock has decreased by 4.06% since.
• Sr. VP and CFO Keith A. Mcdonough sold 4,000 shares of RUE stock on 09/15/2011 at the average price of 25.9. Keith A. Mcdonough owns at least 27,130 shares after this. The price of the stock has decreased by 5.95% since.
• Sr. VP and CFO Keith A. Mcdonough sold 4,000 shares of RUE stock on 08/15/2011 at the average price of 28.04. Keith A. Mcdonough owns at least 31,130 shares after this. The price of the stock has decreased by 13.12% since.

This is the insider trade history vs. stock price of RUE. For the complete insider trading history of RUE, click here.

Directors and Officers Recent Trades:

• Director Bruce L Hartman bought 5,000 shares of RUE stock on 08/29/2011 at the average price of 24.92. Bruce L Hartman owns at least 10,000 shares after this. The price of the stock has decreased by 2.25% since.
• Director Macon F Jr Brock bought 1,000 shares of RUE stock on 08/29/2011 at the average price of 25.16. Macon F Jr Brock owns at least 5,765 shares after this. The price of the stock has decreased by 3.18% since.
• Senior VP/Director of Stores John Perry Bugnar sold 3,611 shares of RUE stock on 12/27/2011 at the average price of 21.74. John Perry Bugnar owns at least 127,349 shares after this. The price of the stock has increased by 12.05% since.
• Senior VP/GMM Kim Reynolds sold 6,200 shares of RUE stock on 12/19/2011 at the average price of 21.52. Kim Reynolds owns at least 67,659 shares after this. The price of the stock has increased by 13.2% since.
• Senior VP/Director of Stores John Perry Bugnar sold 3,611 shares of RUE stock on 11/28/2011 at the average price of 23.79. John Perry Bugnar owns at least 130,960 shares after this. The price of the stock has increased by 2.4% since.

For the complete insider trading history of RUE, click here.

Why CEOs Are Buying Stocks Of Their Own Companies?

1. As legendary investor Peter Lynch said: "Insiders might sell their shares for any number of reasons, but they buy them for only one: they think the price will rise."
2. TOP EXECUTIVES like CEOs and CFOs are savvy buyers of their companies' shares. One long-term study showed that they beat the market on average by six percentage points a year.
3. Another study found that the aggregated activities of insiders can serve as a good indicator to locate market bottoms. Insiders as a whole are smart investors of their own companies.

Click it to Check Out What the CEO Are Trading

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