Thankfully, Beverage Digest uploads annual data on the U.S. carbonated soft drink (CSD) market, which is useful for investors in analyzing year-over-year share gains/losses. This year, Beverage Digest has updated their data to reflect a shifting industry; as opposed to just listing CSD market share, the company lists liquid refreshment beverage (LRB) share as well to account for the increasing important of non-carbs such as bottled waters, sport drinks, ready to drink (RTD) teas and coffees, and juice drinks.
Within the CSD category, Coca-Cola saw their share of the market decline by 0.1% to 41.9%, while PepsiCo's share fell 0.8% to 28.5%. Of the big three, Dr. Pepper Snapple performed the best in relation to last year, holding share steady at 16.7%. By brand, Coke and Diet Coke maintained their top positions, with Pepsi, Mountain Dew, and Dr. Pepper rounding out the top five slots.
In overall LRB's, Coca-Cola's share declined 0.2% to 34%, but was still good enough for a decent lead over PepsiCo, which holds 26.9% of the category after a 0.6% loss of share in 2011. By brand, Coke maintained a demanding lead at 18.8% of the category, compared to just 10% for #2 PepsiCo. The first non-CSD in the rankings is Gatorade, at #5 with 4.2% of the LRB category.
For interested investors, the full results can be found here.
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