Bakkt Holdings Inc (NYSE: BKKT) (“Bakkt”), a digital asset platform that unlocks crypto and drives loyalty to create delightful, connected experiences for a broad range of clients, today released findings from its “Bi-Annual U.S. Consumer Crypto Sentiment Study” of more than 2,000 U.S. consumers who own crypto or are interested in crypto, examining their interest in crypto following the summer volatility, their preferred security features and outlook for crypto’s role in the global financial system. An additional short-term assessment of more than 1,000 consumers after the collapse of FTX who own or are interested in crypto was also fielded to understand the impact of the FTX collapse on initial findings. Despite the recent FTX collapse, future purchase consideration of crypto holds steady for both crypto owners and crypto curious, with only a 7% decline in future consideration for crypto owners and a surprising 2% increase for crypto curious. Overall, almost half say their interest in purchasing crypto hasn’t changed.
Bakkt Study Finds Future Crypto Purchase Consideration Holds Steady Despite Recent Crypto Failures
Dec 13, 2022
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