Viant+Technology+Inc.(NASDAQ: DSP), a leading people-based advertising technology company, and S&P Global Mobility, today announced a first-to-market solution to measure vehicle service campaign effectiveness. Viant has integrated service-level measurement alongside sales-level data into its DSP, enabling auto advertisers and their retailers to better understand the impact of dedicated service campaigns on their media investments and return on ad spend (ROAS). This is an important capability to support auto manufacturers for whom service is comprising a larger share of revenue, in the face of ongoing industry-wide supply chain challenges.
Viant and S&P Global Mobility Deliver First-to-Market Solution for Service Campaign Effectiveness
May 02, 2023
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