AppLovin's Performance-Based Buying for CTV Advertising Delivers New Incremental Channel for Scalable App Growth

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May 03, 2023

AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringingperformance-based buying to connected TV (CTV) within its powerful mobile user acquisition platform, AppDiscovery. App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and 3,000+ channels from a single source of access and only pay for installs.