New Bakkt Study Reveals Sustained Crypto Interest as Consumers Seek Regulatory Clarity

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Jun 21, 2023

Bakkt Holdings Inc (NYSE: BKKT) (“Bakkt”) released findings from its “Bi-Annual U.S. Consumer Crypto Sentiment Study” of more than 2,000 U.S. consumers who own crypto or are interested in crypto, examining their sentiments, adoption and usage, along with their concerns regarding crypto regulation and consumer protections. Despite recent crypto market turmoil, overall purchase considerations hold steady for Crypto Owners at 84%. Interest amongst the Crypto Curious waned to 27%, down 11 percentage points from Wave 1, which was fielded in October 2022. Overall, almost half (48%) of surveyed participants say their interest in purchasing crypto hasn’t changed, and 30% report an increase in interest.