Fred Rogers Productions, the childrenās educational media organization behind the hit series Daniel Tigerās Neighborhood, and 9 Story Brands, its worldwide licensing agent for the popular brand, together with toy partner JAKKS Pacific and retail marketing agency Licensing Street, have secured a new retail program for the much-loved preschool property in Macyās Toys āRā Us shops.
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Daniel Tigerās Neighborhood Toys to Arrive at Macyās Toys āRā Us ā Just in Time for Holiday 2023! (Photo: Business Wire)
The assortment includes eight Daniel Tigerās Neighborhood toy skus rolling out to 200+ Macyās Toys āRā Us shops across the U.S. this month.
Among the toys headed to store shelves are Daniel Tigerās Neighborhood Deluxe Trolley, Daniel Tigerās Neighborhood Family and Friends Figures, Daniel Tigerās Neighborhood Goodnight Daniel Tiger, and an assortment of mini figures, feature and jumbo plush. One of the new items, Daniel Tigerās Neighborhood Ultra Jumbo Daniel Tiger plush, is a Macyās Toys āRā Us exclusive for fall 2023 and will be featured in the retailerās holiday toy catalog.
The special toy collection will join an assortment of Daniel Tigerās Neighborhood-brand products currently available online at Macyās Toys āRā Us, including books and games.
āWeāre delighted to work with 9 Story Brands and JAKKS Pacific to bring the imaginative world of Daniel Tigerās Neighborhood to Macyās Toys āRā Us shoppers,ā said Matt Shiels, Vice President of Business and Legal Affairs, Fred Rogers Productions. āChildren and families now will be able to experience the product range in a fun and exciting, play-focused environment that lets them immerse themselves in the wonder of these new toys.ā
āWe are excited to see Daniel Tigerās Neighborhood toys return to Toys āRā Us, where the brand originally launched,ā said Kyra Halperin, VP, Consumer Products for 9 Story. āWith over 10 years on air, the demand for Daniel Tiger products continues to grow.We look forward to continued collaboration with our valued partners to enhance fans' connections to the brand.ā
āWe are excited to launch this partnership with Macyās Toys āRā Us as a perfect destination for Daniel Tiger, creating a storytelling experience where kids, parents, and grandparents can bring these beloved characters home,ā said Tracy Warshauer, SVP of Marketing at JAKKS Pacific.
Click here for more information on the new toys and to download images.
Premiering in 2012, Daniel Tigerās Neighborhoodis now in its sixth season on PBS KIDS. The series is co-produced by Fred Rogers Productions and 9 Story Media Group and animated by 9 Storyās award-winning animation studio, Brown Bag Films. 9 Story Brands holds worldwide licensing rights. The property has 50 licensees on board, including JAKKS Pacific (toys), Simon & Schuster (publishing), Crayola (coloring), Isaac Morris (apparel), Tonies (audio toy), Waloo Products (sporting goods), and more.
About JAKKS Pacific, Inc.:
JAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacificās popular proprietary brands include: AirTitansĀ®, Ami Amisā¢, DisguiseĀ®, Fly WheelsĀ®, JAKKS Wild Gamesā¢, Moose MountainĀ®, MauiĀ®, Perfectly CuteĀ®, ReDoĀ® Skateboard Co., Sky BallĀ®, SportsZoneā¢, Xtreme Power DozerĀ®, and WeeeDoĀ®, as well as a wide range of entertainment-inspired products featuring premier licensed properties. Through our products and our charitable donations, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkspacific.toys), Twitter (@jakkstoys) and Facebook (@jakkspacific.toys).
Ā©2023 JAKKS Pacific, Inc. All rights reserved.
About 9 Story Brands
9 Story Brands is the dedicated brand management and consumer products division of 9 Story Media Group, a leading content creator, producer and distributor of kids and family- focused intellectual property. 9 Story Brands builds international entertainment brands for kids, with expertise across creative, brand marketing and licensing. 9 Story Brands manages merchandising rights for top childrenās properties, including Daniel Tigerās Neighborhood, Karmaās World, Super Why, Colorforms, Wild Kratts, and Nature Cat. www.9story.com
About Fred Rogers Productions
Fred Rogers Productions was founded by Fred Rogers in 1971 as the non-profit producer of Mister Rogersā Neighborhood for PBS. In the years that followed, it created hundreds of episodes of this much-loved program and extended Fredās values and approach to other efforts in promoting childrenās social, emotional, and behavioral health while supporting parents, caregivers, teachers, and other professionals in their work with children. Fred Rogers Productions continues to build on Fredās legacy in innovative ways through a wide variety of media and engages new generations of children and families with his timeless wisdom. The companyās highly rated childrenās series, including Daniel Tigerās Neighborhood, Peg + Cat, Odd Squad, and Through the Woods, have earned 30 EmmyĀ® Awards among other important honors. The companyās latest series are Donkey Hodie, the innovative puppet series inspired by characters from Mister Rogersā Neighborhood, and Almaās Way, an animated series created by Sonia Manzano. Fred Rogers Productions strives to inspire a lifelong enthusiasm for learning through its series as well efforts beyond broadcast including games and digital offerings, community engagement activities, and much more. For more information, visit www.fredrogers.org or follow us on Instagram, Facebook, LinkedIn, and X.
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