Hasbro Inc at Jefferies Consumer Conference (Virtual) Transcript

Jun 23, 2020 / 01:00PM GMT
Stephanie Marie Schiller Wissink - Jefferies LLC, Research Division - Equity Analyst and MD

All right. Good morning, everyone. Wish we are all in Nantucket together, but it's my privilege to host the meeting this morning, the presentation with management team from Hasbro. Joining me today is CEO and Chairman, Brian Goldner; as well as CFO, Deb Thomas.

Questions and Answers:

Stephanie Marie Schiller Wissink - Jefferies LLC, Research Division - Equity Analyst and MD

And we're going to spend this time really unpacking this image that you see on your screen, which is the company's brand blueprint. And I think it's important. This is one of the biggest questions we're getting from investors right now is how does this blueprint come to life in the new enterprise model, including eOne? So I wanted, Brian, to first just start with giving us some context for how this blueprint was assembled and what has changed about it. This is the 2020 version, the updated version. So maybe talk a little bit, Brian, about how this came to be, and then we can use a couple of brand
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