Jul 22, 2022 / 05:00PM GMT
Operator
Good day, everyone, and welcome to today's Organizacion Soriana Second Quarter Earnings Conference Call. (Operator Instructions). Please note today's call may be recorded, and I will be standing by should you need any assistance. It is now my pleasure to turn the conference over to CFO of the company, Rodrigo Benet.
Rodrigo Jesus Benet Cordova - Organización Soriana, S. A. B. de C. V. - CFO and Director of Administration & Finance
Thank you very much. Hi. Good morning, everyone. Thank you for joining me in this conference call regarding the second quarter results.
I would like to begin with general comments regarding the start of our most important commercial campaign, Julio Regalado, that this year we'll use the slogan Regalado (inaudible), mainly in reference with our new e-commerce and delivery service.
Basically, this campaign started the last week of May. And in this occasion, our bet was to invest in advertising through mass media across the country, like every year, but also with a high impact in other channels, like social media,
Q2 2022 Organizacion Soriana SAB de CV Earnings Call Transcript
Feb 14, 2024
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