Criteo S.A. (CRTO, Financial) is a global ad-tech company that enables e-commerce companies to efficiently target and convert potential customers into paying ones. Criteo shares rose on the strength of solid fourth quarter results. We believe that Criteo's access to customer data and its scale make it unique, and we expect the company to continue to grow rapidly through new customer additions, product expansions, and accelerated U.S. growth. Finally, we believe Criteo has an opportunity to expand its addressable market into mobile, along with several new industry verticals.
From Baron Funds' first quarter 2014 commentary.
