Invest in Hershey for Solid Long-Term Returns

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Jul 18, 2014

Candy producer Hershey (HSY, Financial) has been in the news for the right reasons generally. The organization is seeing development across the globe, posted solid final quarter results as of late, and entered into a partnership with 3d printing organization 3D Systems (DDD) to make 3d-printed chocolate sweet. So, Hershey is looking to bring development to the table in chocolate-production that should help its development in the long run.

Chinese expansion

Going ahead, Hershey is increasing its product offering through both innovations and acquisitions. Hershey will be getting Chinese treat producer Shanghai Golden Monkey Food for $584 million to enhance its position in the Chinese market. Shanghai Golden Monkey has generation facilities in five cities in China, and its products are sold across the country. Also, as indicated by Hershey, Shanghai Golden Monkey's revenue is developing in the twofold digits on a yearly basis.

This is a smart move by Hershey's since the Chinese chocolate confectionery business is an enormous one at $12 billion, with Mars and Nestle (NSRGY) the heading players. So, Hershey's latest acquisition should help it tap this business in a superior manner.

Mars leads the business in China with 40% share, with Nestle coming in next. Nestle is fast developing its presence in the Chinese market. It had opened several factories in China last year, focusing on espresso generation and dairy. Nestle has close to 40 factories in China, which enables it to satisfy developing interest for chocolate consumption in the nation. The organization has seen business beating sales development in the locale, so Hershey's needs to make strong moves in China to have a reasonable effect available.

Taking a look at different regions abroad, Hershey's expects great sales from the Canadian market, where it is the pioneer in confection and mint. In China and Mexico, the positive sales pattern of last year is relied upon to proceed at the end of the day.

Focus on products and advancement

Hershey's is also increasing its product offering by propelling new products such as Hershey's Spreads in the 13-ounce container, Graham Crackers Sticks, Lancaster Soft Crèmes Caramels, York Minis, and so on.

In the sweet, mint and gum classification, Hershey's is picking up great footing, with the class outperforming sales of other snack alternatives such as salty snacks, snack nuts, cookies, and crackers. In addition, the organization performed well in the U.s market and recorded share gains in almost every channel. Hershey's center brands, such as Reese's, Kit Kat, ROLO, and Brookside drove piece of the overall industry gains. Looking ahead, Hershey expects the gum and mint segments to perform well this year also in the wake of recording piece of the overall industry pick up the previous quarter.

Also, Hershey's isn't apprehensive about development. As specified prior, Hershey is cooperating with 3d Systems to create "imaginative opportunities" in 3d-printed nourishment. The two companies have entered into a multi-year understanding wherein both will work to create imaginative ways of making 3d-printed nourishment.

3d Systems' expertise in 3d printing with products such as Chefjet will give Hershey another dimension in chocolate confectionery. 3d Systems had showcased a couple of 3d-printed candies at the Consumer Electronics Show not long ago, made by its Chefjet, and they had a decent taste, as indicated by The Verge. So, this cooperation could end up being profitable for both parties in the long run.

Conclusion

Hershey is making all the right moves. The organization is growing in the lucrative Chinese business sector, extending its product offering up, and is also developing new products with 3d printing. It also expects development in other worldwide markets such as Brazil and Mexico. Besides, Hershey also pays a decent profit with a yield of 1.90%, and alongside a nice anticipated yearly earnings development rate of almost 11% for the following five years, Hershey's looks like a solid investment.