2014 is a year of transition for Ford (F, Financial). The organization will be presenting around 23 new models around the world. Because of these new launches, Ford's profit may decline in the current fiscal. Alongside that, because of intense rivalry, margins could also take a hit. Anyhow, the organization's investments in new vehicles should help Ford do well later on the off chance that we look in front of the short-term issues.
Past strategies are yielding results
Actually, Ford's results as of now show that its initiatives are prompting improvements. Be that as it may, the automaker's pick-up trucks showed some strength with sales up about 3%. Its number one selling pick-up truck, the F-series, had its best sales in eight years. Separated from this, its extravagance Lincoln MKZ Sedan also showed change with sales enhancing three times.
Discussing Ford's overseas performance, it performed splendidly in China, with 73,040 vehicles sold in February, an increase of 67% year on year. Ford's numbers in China have been increasing consistently since December. The organization's solid performance in China is supported by strong interest for the Ford Focus, which is its best selling car, alongside the Ford Mondeo. To support its developing market in China, the automaker would invest $100 million in R&d at the Nanjing office, which will be trailed by the opening of two new facilities at Chongqing this year.
More investments ahead
The automaker is sticking to its arrange of spending $5 billion on multiplying generation limit and escalating R&D efforts in China to twofold its piece of the pie before the end of 2015.
Ford's escalated R&D efforts and the increasing creation limit will end up being productive in the long run as the Chinese auto industry is relied upon to develop at a fast pace. As indicated by Reuters, the auto industry in China will bounce to 11% in 2014.
Bullish on Europe
Ford also has a positive standpoint for Europe. It hopes to achieve the make back the initial investment point by 2015 in Europe. It is relying upon new models to quicken its development in the Euro zone. The organization has propelled 11 new models since last year and is wanting to reveal 10 all the more in this fiscal. With 9.2% development reported in January, the organization is positive about its development prospects in the mainland.
Ford is wanting to lessen loses by shutting down assembling plants in Europe, which will save $450 million to $500 million. The European auto business is estimated to rise modestly which should give a tremendously required boost to all auto manufacturers. Ford outpaced the industry's development in Europe in February and is wagering on the dispatch of new models to sustain this force. Roelant de Waard, VP of showcasing, sales, and service for Ford of Europe said:
"We as of late just started selling our everything new Transit two-ton van and we just disclosed the new Focus, which goes on sale later this year. These are just two of the 10 new vehicles we will dispatch in Europe in 2014. It's this constant new vehicle energy that is driving our business in a positive bearing."
Conclusion
So, with development expected across all markets, Ford's investments in new models will help the organization bring more customers into its overlap. Also, the organization is cheaper than its peers on a trailing P/E basis furthermore has a superb dividend yield of 3.30%. Ford's P/E degree of 8.7 is path cheaper than its most outstanding adversary General Motors, which trades at an expensive 14.5 times earnings. Thus, with the take off of an outstanding 23 new models and development across diverse markets, Ford is set to scale new heights later on.
