Ford Motor and Automatic Labs Partner To Enhance Connected Car Experience

Author's Avatar
Sep 23, 2014

Automatic Labs and Ford Motor Company (F, Financial) have collaborated with each other to improve the driving experiences of Ford and Lincoln owners. This collaboration will enable new features for drivers and will also develop new safety features for them.

In details

Ford SYNC already allows the drivers to experience advanced features like making calls, listening to music and providing navigational direction at a touch of a button on the steering wheel. Automatic has introduced a small device and also an application that can connect the driver’s smart phone with his vehicle’s onboard computer. This combination of device and application will provide the driver with basic data, for instance where the driver has parked his car in the parking lot. Automatic’s device is available in Apple and best buy stores since last year.

The first product of this collaboration is the introduction of Siri connectivity in Ford SYNC. Ford drivers will be able to activate voice assistant software on their Apple phones with a touch of a single button. No touching or even looking will be involved in doing this activity, the drivers can pay full attention on the roads while driving.

Another facility provided to the drivers will be the IFTTT (If This Then That). The drivers will be able to send text messages or emails while driving. They can also activate lights in the house with a push of the button on the steering wheel but only if it is connected to the internet.

The models of Ford that support the Automatic technology are 2011-2015 Ford Explorer, 2013-2015 Ford Flex, 2011-2014 Ford F-150, 2011-2015 Ford F- Super Duty, and 2013-2015 Ford Taurus. Lincoln vehicles that support this technology include the 2013-2015 Lincoln MKS, 2013-2015 Lincoln MKT,2011-2014 Lincoln MKX and 2015 Lincoln Navigator.

The Automatic and Ford SYNC application will be available for iPhone users for free while other users can buy it on Amazon (AMZN, Financial) or Best Buy (BBY, Financial) for $99.

Looking ahead

With their union,Ă‚ Ford and Automatic are trying to bring hassle-free drives to drivers so they can fully concentrate while driving. Ford always experiments with new ways and collaborates with new companies so they can provide a different and unique experience to their customers. Automatic was the ultimate choice for them because Automatic technologies make driving a whole new experience by connecting the cars to the internet even while driving. By the end of this month Automatic is expected to make new car-connected enhancements.

Ford Motor Company is one of the oldest and most trusted automobile companies. Ford distributes its cars across six continents worldwide. The company has two automotive brands –Â Ford and Lincoln. Automatic Lab was founded in 2011 with its headquarters at San Francisco. Automatic enhances the driving experience with a lot of connected services like the mobile application that can diagnose any problem in the engine and can prevent disastrous accidents. It can even alert the drivers at emergency situation and save lot of money on driving. This partnership will definitely enhance the standard of Ford cars and attract customers to buy these cars for a new driving experience.