It is needless to mention that the market is already flooded with smartphones with features packed into them in such a way that they no longer seem to be just phones but wonder gadgets from some 007 Bond movie. The smartphones can virtually do everything, you name it and they have it. However when the whole world is all gaga about the smartness of smartphones we did not get to hear much from one company that is Sony (SNE, Financial), one of the specialty device makers.
While companies from premium categories to economy class are busy launching their latest range this festive season, how can Sony stay far away from all the hype? Let us take a quick look at what is Sony up to in the smartphone arena.
Coming soon the new Xperia
With the new Xperia Z3 Compact smartphones and tablet being released by Sony, it is increasingly concentrating on building the Xperia. If we remember in the earlier versions of Xperia, Sony was the first to add metal body to its phones and now the other players are entering the all-metal smartphone domain that Sony pioneered. Also Sony claims the Z3 tablets to be the world’s lightest and thinnest tablets in the 8-inch tablet category. The new Xperia is slated to hit the shelves in the U.S. early this month though no exact date has been declared yet.
Sony boasts of the new Xperia to be the first waterproof smartphone and a dust repellent one and has already been certified with IP68 and IP65 ratings. Sony claims the new Xperia to be thinner than a chocolate chip cookie and lighter than a hamster. Now these are certainly tall claims in terms of physical features of the new device.
Key features and their implications
The simple yet elegant Z3 has a 4.6-inch screen and a 12.7cm x 6.5cm frame. The phone's rounded frame makes it a "one-handed" phone while the tempered glass panels on both sides give the phone a high-end finish but at the same time provide additional protection from bumps and drops. Same with the other devices under the Z line, the Compact is also waterproof and dustproof, making the device sturdier despite its elegant look.
Sony, known all over the globe for its stunning display quality with the triluminous technology built into its Bravia lineage of televisions, has now introduced the same in the new Xperia. Resolution is 1280x720, a bit lower than Android standard of 1920x1080. But with the triluminous tech taking the front seat the difference in display would be distinctly felt since they have put a Television system in the phone.
With its 4.6-inch screen, the multimedia and reading functionality of the compact smartphone would be a delight while you are on the go and needless to point out those watching HD videos would be of top-notch quality.
The new Xperia is equipped with 20.7 megapixel 1/2.3-inch Exmor RS sensor and adding a wider 25mm equivalent f/2.0 G lens. As Sony is already famous for its lineage of digital cameras, now it has gone an extra mile in putting the features of its top of the line camera into the smartphone. Hence if you are not carrying your camera and suddenly come across a moment to capture just pull out your phone and click with the new Xperia Z3 like a pro.
It will also run on the latest version of android from Google (GOOG, Financial) the Android 5.0 Lollipop.
Now that we have illustrated the important features of this smartphone let us equate it for you and let you know how it will make your vacation outing special this festive season. Now if you recollect in the earlier part of this article we already mentioned that this phone is waterproof and with the excellent camera that it sports you can actually use the phone to click pictures underwater since selfies are in vogue now, how about a selfie underwater? Also whenever you go for that exotic beach vacation and take a snorkeling activity you have always wished for a decent camera to be able to capture the scene underwater. Unless you are a pro diver carrying one of those expensive water-tight high-end cameras, all you can do to get an underwater picture is download it from Internet. But with this new phone you can now cherish that dream of yours and click pictures underwater.
Sony’s smart move with the new Smartphone
A thing to note here is that perhaps Sony is the last one to now to have launched a smartphone this festive season. Its management has smartly equated all the features of the peer launches and packed its own launch with features ahead of their features. Something that would attract the buyers looking for an exotic seaside vacation would obviously have a look at this phone as this would perfectly match their travelogue.
This new launch would certainly improve the business value of the company which has been seeing a flattish share price movement for the last couple of quarters and will help the company see an upside. From the investors point of view it would be best to hold on to the current holdings in the company and see how the new Xperia works out for the company over the next two quarters before deciding the fate of the stakes in the company. Let us keep a close watch on the company and its latest releases for now.
