Cinemark USA is a movie theatre chain owned by Cinemark Holdings (CNK, Financial), operating in North and South America and Taiwan. It has more than 5,200 screens in around 465 theatres and continues to be the most attractive movie theatre operator after delivering robust first-quarter results. The company favors building new theatres in the midsized markets where the Cinemark theatre is the only best opportunity in town.
In Q1 FY15, Cinemark Holdings posted earnings per share of $0.37, beating the analyst estimate of $0.36 by $0.01. The company reported revenue of $645.4 million, beating the consensus estimate of $637.45 million.
New Movie Bistro
Cinemark Holdings recently stated that it is beginning a new Cinemark Movie Bistro in the previous UA Lake Charles Stadium 10 theatre. Cinemark’s first-run eatery concept, situated at 3416 Derek Drive, will be totally modernized and reopened as a high-tech entertainment complex highlighting Luxury Lounger recliners, digital projection, RealD 3D capability and enhanced sound systems.
Moreover, the innovative complex will propose a long-drawn-out dining menu with superior food benefaction that can be relished in the auditoriums such as fresh wraps, hot sandwiches, burgers, gourmet pizzas, together with favorites like freshly popped popcorn, hot dogs, and famous candy brands. With respect to beverages, consumers will have the opportunity to select from craft beers, premium wines, margaritas and Coca-Cola (KO, Financial) fountain drinks.
The customers can refer the Cinemark app to have a look on show times and buy tickets on-the-go. Guests can also use CineMode and receive rewards for being genteel in the auditorium. The customers can sign up online to receive free discount coupons and other weekly special offers.
New Cinemark Carson and XD Theatre
Cinemark Holdings stated the opening of a new 13-screen, all-digital movie theatre. The new Cinemark Carson and XD theatre will showcase large screens, boosted sound systems with numerous sound format abilities and advanced digital projection in all auditoriums. The new multiplex will claim the 10th Cinemark XD: Extreme Digital Cinema auditorium in Southern California.
The new Cinemark Carson and XD theatre signifies Cinemark’s 21st theatre in Southern California for visitors to delight Cinemark’s NextGen cinema design idea and all of the company’s cutting-edge facilities. Furthermore, the new theatre will feature one of the extremely popular XD auditoriums where the guests will be able to enjoy the new movie San Andreas and all other upcoming Blockbuster movies.
The new Cinemark Carson and XD NextGen features will include:
- An advanced viewing environment with large wall-to-wall, ceiling-to-floor screens in all auditoriums
- 4K digital projection driven by Barco projectors; RealD 3D ability in 7 auditoriums
- Superior sound systems with multiple sound format abilities that will facilitate guests to hear the movies as the filmmakers planned
- A cafeteria-style discount stand proposing freshly-popped popcorn, Coca-Cola fountain beverages and favorite candy brands
- A Cinemark XD: Extreme Digital Cinema auditorium presenting an enormous screen and the facility to project up to 6 foot-lamberts.
Conclusion
Cinemark Holding’s performance has been striking in 2015. The company has come up with new innovative ideas including new Cinemark Carson and XD theatre which will be a main reason to attract new customers and I believe that the company has many opportunities going forward. Therefore, I recommend investors to include the company in their portfolio.
