Smart Balance Inc. Revisited
I liked the company at $5.90, so I was very happy to see it go lower. I now own more shares. The milk rollout is exciting. The company says the results of their test market this year in Florida was very favorable. That's good news as milk is a bigger market than spreads. Second, it's good to have feedback that some consumers are still willing to buy premium products in a very difficult economy.
The rollout will eat up some cash, but the company's structure lets them tackle nationwide distribution relatively conservative. Remember, SMBL doesn't own manufacturing or packaging plants. It's all contracted and they announced that they have assembled their dairy partners for the milk venture. The success of the spreads assures shelf space in the milk case.
Nationwide milk distribution and consumer acceptance positions the company well in its quest to become a billion dollar organization. Steve Hughes and his team have the expertise and nads to take on a major, although calculated, expansion in the midst of a difficult economy. They continue to execute their well thought out plan.
I remain encouraged by SMBL's progress and can't wait for 5 years to elapse. Shareholders will be nicely rewarded.