Meade Instruments Corp. Reports Operating Results (10-K)

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May 21, 2010
Meade Instruments Corp. (MEAD, Financial) filed Annual Report for the period ended 2010-02-28.

Meade Instruments Corp. has a market cap of $4.5 million; its shares were traded at around $3.8 with and P/S ratio of 0.2.

Highlight of Business Operations:

The Company continues to offer numerous telescope and binocular models as well as hundreds of accessory products for amateur astronomy and sporting goods consumers. The Companys telescopes range in aperture from under 2 inches to 16 inches and in retail price from less than $50 to almost $16,000. The Company offers several families of binoculars at retail price points from about $10 to approximately $300. Whether a consumer is a serious amateur astronomer, a naturalist or someone just looking for a good pair of binoculars, Meade offers a complete range of quality products to satisfy the consumer optics buyer.

The Company has consistently emphasized a business plan that concentrates on new product development and effective targeted marketing. As an indication of its commitment to product development, the Company spent $0.8 million and $1.6 million on research and development during fiscal years 2010 and 2009, respectively. These research and development expenditures were centered on the development of technologically advanced telescopes and other astronomy related products, other new products for the general consumer and sports optics markets as well as product improvement and industrial applications of the Companys existing technologies.

In the United States and Canada, the Company distributes its products through a network of more than 400 specialty retailers, distributors and mass merchandisers, which offer the Companys products in more than 5,000 retail store locations. The Company also sells certain of its products to selected national mail order dealers. In December 2009, the Company entered into a Distribution Agreement with K&P International Holdings, Ltd. to assume North American distribution of weather and timing devices under Honeywell® and Digiview® brand names. Meade also sells its products internationally through a network of over 40 foreign distributors, many of which service dealer locations in their respective countries. These foreign distributors include the Companys former European distribution operations (Meade Europe). Excluding products sold by Meade Europe, revenues from customers outside North America were $5.5 million and $6.0 million for the years ended February 28, 2010 and February 28, 2009 representing approximately 23.0% and 21.0% of the Companys net revenues, respectively. The Company intends to continue to pursue an integrated strategy of product line expansion, targeted marketing, and expansion of the Companys domestic and international distribution networks.

The binocular market is typically characterized less by technological developments than by styling, features quality and price. The principal features generally considered by binocular buyers include: (1) the diameter of the objective lenses, which serve to collect light, (2) the types of prisms used to right the visual imageeither porro prisms (which give some binoculars the familiar zig-zag profile) or roof prisms that permit straight line designs, and (3) the magnification, or power, of the optical system. A binoculars field of view, anti-reflective lens coatings and eye relief are also considered by consumers buying binoculars. Binoculars typically range in size from mini binoculars that generally have objective lenses not larger than 26mm to professional-level binoculars that can support objective lenses exceeding 60mm in diameter. Binocular retail prices range from under ten dollars to several thousand dollars. The Companys binoculars offered under the Meade brand name, as well as under various private label names, generally sell for between $10 and $300 at retail.

Broad Line of Products. The Company offers numerous different telescope, spotting scope and binocular models with several different optical configurations, as well as hundreds of accessory products for the consumer optics and sports optics buyers. The Companys telescopes range in aperture from under 2 to 16 inches and in retail price from less than $50 to almost $16,000. The Company offers several families of binoculars (including digital camera binoculars) under its several brand names at retail price points from about $10 to approximately $300. Whether a consumer is a serious amateur astronomer or someone just looking for a good binocular, Meade offers a wide range of quality products to satisfy the consumer optics buyer.

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