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Google's Achilles Heel

January 24, 2006 | About:

"The point is that Yahoo continues to invest very, very significantly in this area, and is doing good things, and will continue to do good things, which steps up the pressure," said Kessler.

This year, Microsoft seriously enters the fray, with the predicted potent combination of AdCenter and its next-generation operating system, Vista. A search engine will be built into the core of Vista, competing directly with Google Search and Google Desktop, and Microsoft is expected to aggressively pursue a variety of search-related opportunities that put it head to head with Google. "Microsoft is the wild card here," said Kessler.

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