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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 6/10

vs
industry
vs
history
Cash to Debt 0.04
K's Cash to Debt is ranked lower than
62% of the 1425 Companies
in the Global Packaged Foods industry.

( Industry Median: 0.74 vs. K: 0.04 )
K' s 10-Year Cash to Debt Range
Min: 0.02   Max: 0.27
Current: 0.04

0.02
0.27
Equity to Asset 0.23
K's Equity to Asset is ranked lower than
59% of the 1414 Companies
in the Global Packaged Foods industry.

( Industry Median: 0.53 vs. K: 0.23 )
K' s 10-Year Equity to Asset Range
Min: 0.08   Max: 0.41
Current: 0.23

0.08
0.41
Interest Coverage 12.07
K's Interest Coverage is ranked higher than
62% of the 902 Companies
in the Global Packaged Foods industry.

( Industry Median: 16.21 vs. K: 12.07 )
K' s 10-Year Interest Coverage Range
Min: 3.32   Max: 25.61
Current: 12.07

3.32
25.61
F-Score: 5
Z-Score: 3.23
M-Score: -2.48
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 7/10

vs
industry
vs
history
Operating margin (%) 19.18
K's Operating margin (%) is ranked higher than
94% of the 1410 Companies
in the Global Packaged Foods industry.

( Industry Median: 5.72 vs. K: 19.18 )
K' s 10-Year Operating margin (%) Range
Min: 10.81   Max: 19.18
Current: 19.18

10.81
19.18
Net-margin (%) 12.22
K's Net-margin (%) is ranked higher than
91% of the 1411 Companies
in the Global Packaged Foods industry.

( Industry Median: 3.99 vs. K: 12.22 )
K' s 10-Year Net-margin (%) Range
Min: 4.84   Max: 12.22
Current: 12.22

4.84
12.22
ROE (%) 50.97
K's ROE (%) is ranked higher than
99% of the 1393 Companies
in the Global Packaged Foods industry.

( Industry Median: 7.25 vs. K: 50.97 )
K' s 10-Year ROE (%) Range
Min: 30.82   Max: 80.54
Current: 50.97

30.82
80.54
ROA (%) 11.68
K's ROA (%) is ranked higher than
94% of the 1408 Companies
in the Global Packaged Foods industry.

( Industry Median: 3.78 vs. K: 11.68 )
K' s 10-Year ROA (%) Range
Min: 4.57   Max: 15.79
Current: 11.68

4.57
15.79
ROC (Joel Greenblatt) (%) 70.17
K's ROC (Joel Greenblatt) (%) is ranked higher than
96% of the 1406 Companies
in the Global Packaged Foods industry.

( Industry Median: 15.04 vs. K: 70.17 )
K' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: 30.64   Max: 70.17
Current: 70.17

30.64
70.17
Revenue Growth (%) 7.30
K's Revenue Growth (%) is ranked higher than
75% of the 1092 Companies
in the Global Packaged Foods industry.

( Industry Median: 5.70 vs. K: 7.30 )
K' s 10-Year Revenue Growth (%) Range
Min: -3.1   Max: 12.6
Current: 7.3

-3.1
12.6
EBITDA Growth (%) 12.80
K's EBITDA Growth (%) is ranked higher than
87% of the 973 Companies
in the Global Packaged Foods industry.

( Industry Median: 2.90 vs. K: 12.80 )
K' s 10-Year EBITDA Growth (%) Range
Min: -6.5   Max: 25.5
Current: 12.8

-6.5
25.5
EPS Growth (%) 13.30
K's EPS Growth (%) is ranked higher than
82% of the 891 Companies
in the Global Packaged Foods industry.

( Industry Median: 3.90 vs. K: 13.30 )
K' s 10-Year EPS Growth (%) Range
Min: -12.8   Max: 28.2
Current: 13.3

-12.8
28.2
» K's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q2 2013

K Guru Trades in Q2 2013

Steven Cohen 19,917 sh (+537.34%)
Paul Tudor Jones 4,600 sh (+24.32%)
Manning & Napier Advisors, Inc 57,186 sh (+6.49%)
Chris Davis 187,927 sh (+0.94%)
Pioneer Investments 240,571 sh (+0.92%)
Bill Frels 3,850 sh (unchged)
Robert Bruce 4,436 sh (unchged)
Steven Cohen 190,000 sh (unchged)
John Hussman Sold Out
Jim Simons Sold Out
Ray Dalio Sold Out
RS Investment Management 585,280 sh (-0.78%)
Mario Gabelli 939,780 sh (-1.26%)
PRIMECAP Management 2,828,900 sh (-4.71%)
Jeremy Grantham 156,775 sh (-9.21%)
» More
Q3 2013

K Guru Trades in Q3 2013

HOTCHKIS & WILEY 1,100,110 sh (New)
Ruane Cunniff 138,500 sh (New)
Ray Dalio 17,600 sh (New)
Jim Simons 62,200 sh (New)
Joel Greenblatt 94,722 sh (New)
John Hussman 250,000 sh (New)
Pioneer Investments 306,371 sh (+27.35%)
Paul Tudor Jones 4,800 sh (+4.35%)
Bill Frels 3,981 sh (+3.4%)
Jeremy Grantham 159,835 sh (+1.95%)
Steven Cohen 75,000 sh (unchged)
Robert Bruce 4,436 sh (unchged)
Chris Davis Sold Out
Manning & Napier Advisors, Inc 57,105 sh (-0.14%)
PRIMECAP Management 2,815,300 sh (-0.48%)
RS Investment Management 577,580 sh (-1.32%)
Mario Gabelli 917,780 sh (-2.34%)
Steven Cohen 6,770 sh (-66.01%)
» More
Q4 2013

K Guru Trades in Q4 2013

Steven Cohen 34,423 sh (+408.46%)
Ray Dalio 58,800 sh (+234.09%)
Paul Tudor Jones 15,630 sh (+225.63%)
HOTCHKIS & WILEY 2,060,442 sh (+87.29%)
Bill Frels 4,208 sh (+5.7%)
Pioneer Investments 321,547 sh (+4.95%)
Robert Bruce 4,436 sh (unchged)
Steven Cohen 66,000 sh (unchged)
Jim Simons Sold Out
Mario Gabelli 911,080 sh (-0.73%)
RS Investment Management 570,280 sh (-1.26%)
PRIMECAP Management 2,758,551 sh (-2.02%)
Ruane Cunniff 135,000 sh (-2.53%)
Joel Greenblatt 85,231 sh (-10.02%)
Jeremy Grantham 142,805 sh (-10.65%)
Manning & Napier Advisors, Inc 36,883 sh (-35.41%)
John Hussman 150,000 sh (-40%)
» More
Q1 2014

K Guru Trades in Q1 2014

Manning & Napier Advisors, Inc 38,614 sh (+4.69%)
» More
» Details

Insider Trades

Latest Guru Trades with K

GuruDate Trades Impact to Portfolio Price Range * (?) Current Price Change from Average Current Shares
John Hussman 2013-12-31 Reduce -40%0.32%$58.89 - $64.28 $ 66.288%150000
Ray Dalio 2013-12-31 Add 234.09%0.02%$58.89 - $64.28 $ 66.288%58800
John Hussman 2013-09-30 New Buy0.81%$59.02 - $67.46 $ 66.284%250000
Joel Greenblatt 2013-09-30 New Buy0.18%$59.02 - $67.46 $ 66.284%94722
Ruane Cunniff 2013-09-30 New Buy0.05%$59.02 - $67.46 $ 66.284%138500
Ray Dalio 2013-09-30 New Buy0.01%$59.02 - $67.46 $ 66.284%17600
Ray Dalio 2013-06-30 Sold Out 0.05%$61.79 - $66.51 $ 66.283%0
John Hussman 2013-06-30 Sold Out 0.01%$61.79 - $66.51 $ 66.283%0
Ray Dalio 2013-03-31 Add 29.45%0.01%$55.85 - $64.6 $ 66.2811%80000
John Hussman 2013-03-31 Add 100%$55.85 - $64.6 $ 66.2811%3000
Premium More recent guru trades are included for Premium Members only!!
» Interactive Charts

Peter Lynch Chart ( What is Peter Lynch Charts )

Ratios

vs
industry
vs
history
P/E(ttm) 13.40
K's P/E(ttm) is ranked higher than
81% of the 1168 Companies
in the Global Packaged Foods industry.

( Industry Median: 19.30 vs. K: 13.40 )
K' s 10-Year P/E(ttm) Range
Min: 11.68   Max: 25.91
Current: 13.4

11.68
25.91
P/B 6.70
K's P/B is ranked lower than
71% of the 1342 Companies
in the Global Packaged Foods industry.

( Industry Median: 1.67 vs. K: 6.70 )
K' s 10-Year P/B Range
Min: 5.92   Max: 13.34
Current: 6.7

5.92
13.34
P/S 1.64
K's P/S is ranked lower than
62% of the 1452 Companies
in the Global Packaged Foods industry.

( Industry Median: 0.91 vs. K: 1.64 )
K' s 10-Year P/S Range
Min: 1.1   Max: 2
Current: 1.64

1.1
2
PFCF 20.60
K's PFCF is ranked higher than
59% of the 827 Companies
in the Global Packaged Foods industry.

( Industry Median: 19.20 vs. K: 20.60 )
K' s 10-Year PFCF Range
Min: 14.59   Max: 42.36
Current: 20.6

14.59
42.36
EV-to-EBIT 10.90
K's EV-to-EBIT is ranked higher than
77% of the 1248 Companies
in the Global Packaged Foods industry.

( Industry Median: 15.40 vs. K: 10.90 )
K' s 10-Year EV-to-EBIT Range
Min: 9.9   Max: 20.5
Current: 10.9

9.9
20.5
PEG 1.90
K's PEG is ranked higher than
69% of the 685 Companies
in the Global Packaged Foods industry.

( Industry Median: 2.24 vs. K: 1.90 )
K' s 10-Year PEG Range
Min: 0.96   Max: 88.35
Current: 1.9

0.96
88.35
Shiller P/E 19.30
K's Shiller P/E is ranked higher than
68% of the 680 Companies
in the Global Packaged Foods industry.

( Industry Median: 20.43 vs. K: 19.30 )
K' s 10-Year Shiller P/E Range
Min: 13.7   Max: 28.85
Current: 19.3

13.7
28.85

Dividend & Buy Back

vs
industry
vs
history
Dividend Yield 2.75
K's Dividend Yield is ranked higher than
72% of the 1039 Companies
in the Global Packaged Foods industry.

( Industry Median: 2.00 vs. K: 2.75 )
K' s 10-Year Dividend Yield Range
Min: 2.11   Max: 3.65
Current: 2.75

2.11
3.65
Dividend Payout 0.36
K's Dividend Payout is ranked higher than
63% of the 849 Companies
in the Global Packaged Foods industry.

( Industry Median: 0.37 vs. K: 0.36 )
K' s 10-Year Dividend Payout Range
Min: 0.36   Max: 1.16
Current: 0.36

0.36
1.16
Dividend growth (3y) 4.90
K's Dividend growth (3y) is ranked higher than
77% of the 565 Companies
in the Global Packaged Foods industry.

( Industry Median: 4.90 vs. K: 4.90 )
K' s 10-Year Dividend growth (3y) Range
Min: 0   Max: 9.1
Current: 4.9

0
9.1
Yield on cost (5-Year) 3.73
K's Yield on cost (5-Year) is ranked higher than
76% of the 1071 Companies
in the Global Packaged Foods industry.

( Industry Median: 2.13 vs. K: 3.73 )
K' s 10-Year Yield on cost (5-Year) Range
Min: 2.81   Max: 4.86
Current: 3.73

2.81
4.86
Share Buyback Rate 1.20
K's Share Buyback Rate is ranked higher than
90% of the 794 Companies
in the Global Packaged Foods industry.

( Industry Median: -0.70 vs. K: 1.20 )
K' s 10-Year Share Buyback Rate Range
Min: 2.6   Max: -0.7
Current: 1.2

Valuation & Return

vs
industry
vs
history
Price/DCF (Projected) 1.90
K's Price/DCF (Projected) is ranked higher than
50% of the 645 Companies
in the Global Packaged Foods industry.

( Industry Median: 1.50 vs. K: 1.90 )
K' s 10-Year Price/DCF (Projected) Range
Min: 1.41   Max: 3
Current: 1.9

1.41
3
Price/Median PS Value 1.00
K's Price/Median PS Value is ranked higher than
66% of the 1313 Companies
in the Global Packaged Foods industry.

( Industry Median: 1.10 vs. K: 1.00 )
K' s 10-Year Price/Median PS Value Range
Min: 0.81   Max: 1.84
Current: 1

0.81
1.84
Earnings Yield (Greenblatt) 9.20
K's Earnings Yield (Greenblatt) is ranked higher than
79% of the 1309 Companies
in the Global Packaged Foods industry.

( Industry Median: 6.30 vs. K: 9.20 )
K' s 10-Year Earnings Yield (Greenblatt) Range
Min: 4.9   Max: 10.1
Current: 9.2

4.9
10.1
Forward Rate of Return (Yacktman) 2.41
K's Forward Rate of Return (Yacktman) is ranked higher than
69% of the 888 Companies
in the Global Packaged Foods industry.

( Industry Median: 7.11 vs. K: 2.41 )
K' s 10-Year Forward Rate of Return (Yacktman) Range
Min: 0.2   Max: 23.8
Current: 2.41

0.2
23.8

Business Description

Industry: Consumer Packaged Goods » Packaged Foods
Compare:NSRGY, UL, UN, DANOY, GIS » details
Traded in other countries:KEL.Germany
Kellogg Company, a Delaware was incorporated in 1922. The Company and its subsidiaries are engaged in manufacturing and marketing of ready-to-eat cereal and convenience foods. The main products of the Company are ready-to-eat cereals and convenience foods, such as cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. These products were, as of February 26, 2013, manufactured by the company in 18 countries and marketed in more than 180 countries. The Company's cereal products are generally marketed under the Kellogg's name and are sold mainly to the grocery trade through direct sales forces for resale to consumers. It uses brokers and distribution arrangements for certain products. Its products are manufactured and marketed globally. It also markets cookies, crackers, and other convenience foods, under brands such as Kellogg's, Keebler, Cheez-It, Murray, Austin and Famous Amos, to supermarkets in the United States through a direct store-door (DSD) delivery system. The main ingredients in the products produced by the Company in the United States include corn grits, wheat and wheat derivatives, oats, rice, cocoa and chocolate, soybeans and soybean derivatives, various fruits, sweeteners, flour, vegetable oils, dairy products, eggs, and other filling ingredients, which are obtained from various sources. The main customer of the Company is Wal-Mart Stores, Inc. and its affiliates. The Company is subject to various legal proceedings, claims, and governmental inspections or investigations in the ordinary course of business covering matters such as general commercial, governmental regulations, antitrust and trade regulations, product liability, environmental, intellectual property, workers' compensation, employment and other actions.

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