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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

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GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

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Business Description

Industry: Retail - Apparel & Specialty » Apparel Stores
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PreVu Inc, formerly known Wilsons The Leather Experts Inc.'s inception was in May 1996. The Company is a retailer of quality leather outerwear, accessories and apparel in the United States. Its multi-channel store locations are designed to target a customer base with a superior level of customer service. Through its international leather sourcing network and in-house design capabilities, the Company is able to provide its customers with quality, fashionable merchandise at attractive prices. As of January 28, 2006, Wilsons Leather operated 422 stores located in 45 states, including 298 mall stores, 110 outlet stores and 14 airport locations. The Company has historically supplemented its permanent stores with temporary seasonal stores during its peak selling season, which totalled 118 in 2005. Wilsons Leather's mall stores average approximately 2,600 total leased square feet and feature a large assortment of classic and contemporary leather outerwear, accessories and apparel. The Company's outlet stores operate primarily under the Wilsons Leather Outletsm name, average approximately 4,000 total leased square feet and offer a combination of clearance merchandise from the mall stores, special outlet-only merchandise and key in-season goods. Wilsons Leather's airport stores average approximately 700 total leased square feet feature travel-related products as well as leather accessories and provide the opportunity to showcase its products and the Wilsons Leather brand to millions of potential customers each year in some of the busiest airports in the United States. The accessories consist primarily of handbags, briefcases, computer cases, gloves, wallets, planners and belts. The Company's merchandising staff, including buyers and designers, continually monitors emerging trends and utilizes information provided by its customers to ensure that they maintain a consistent and up- to- date selection of products. The Company market to specific lifestyles and offer outerwear, accessories and apparel in styles ranging from classic to contemporary. Targeting customers between the ages of 18 and 37 is a key marketing initiative. The Company currently offers approximately 5,000 styles of leather outerwear, accessories and apparel throughout its stores. The Company conducts its business under various trade names, brand names, trademarks and service marks in the United States, including M. Juliantm, Maxima(r), Pelle Studio(r), Wilsons The Leather Expertstm, Tannery West(r), Georgetown Leather Designtm, Wallet Works(r), Wilsons Leathertm, Handcrafted by Wilsons The Leather Expertstm, and Vintage by Wilsons The Leather Expertstm. As of January 28, 2006, the Company had 3,700 associates.
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