Originally established as Prudential Mutual Assurance, Investment, and Loan Association in 1848, Prudential plc has moved on a lot since then. Set up to sell life insurance and loans to the middle and then the industrializing and urbanizing working classes, the company subsequently diversified into Europe and then North America with the purchase of Jackson National Life in around 1985. During its time as owner of Jackson, Prudential focused on building out a simple chassis-style product portfolio where customers could choose a variety of add-ons. The company also became renowned for its focus on building requisite internal capabilities to support its strong product offerings, including compelling technology and a large and well-trained salesforce.

Financial Strength

5/10

Name	Current	Vs Industry
Cash-To-Debt	0.33
Equity-to-Asset	0.1
Debt-to-Equity	0.27
Debt-to-EBITDA	2.15
Interest Coverage	13.19
Piotroski F-Score	6/9	0 1 2 3 4 5 6 7 8 9
WACC vs ROIC		WACC ROIC

Growth Rank

	Name	Current	Vs Industry		Vs History
	3-Year Revenue Growth Rate	-30.8
	3-Year EBITDA Growth Rate	-12.8
	3-Year EPS without NRI Growth Rate	-11.4
	3-Year FCF Growth Rate	-33.7
	3-Year Book Growth Rate	-4.9
	Future 3-5Y EPS without NRI Growth Rate	9.4

Momentum Rank

4/10

	Name	Current	Vs Industry		Vs History
	5-Day RSI	52.17
	9-Day RSI	49.02
	14-Day RSI	45.64
	6-1 Month Momentum %	-4.67
	12-1 Month Momentum %	-30.67

Liquidity Ratio

	Name	Current	Vs Industry		Vs History

Dividend & Buy Back

	Name	Current	Vs Industry		Vs History
	Dividend Yield %	2.24
	Dividend Payout Ratio	0.26
	3-Year Dividend Growth Rate	-12.9
	Forward Dividend Yield %	2.24
	5-Year Yield-on-Cost %	0.51
	3-Year Average Share Buyback Ratio	-1.8
	Shareholder Yield %	4.03

Profitability Rank

4/10

	Name	Current	Vs Industry		Vs History
	Net Margin %	14.2
	FCF Margin %	6.58
	ROE %	9.75
	ROA %	1.01
	ROIC %	1.14
	Years of Profitability over Past 10-Year	8

GF Value Rank

6/10

	Name	Current	Vs Industry		Vs History
	PE Ratio	14.79
	Forward PE Ratio	11.81
	PE Ratio without NRI	12.5
	Shiller PE Ratio	11.1
	Price-to-Owner-Earnings	1.74
	PS Ratio	2.09
	PB Ratio	1.41
	Price-to-Tangible-Book	1.94
	Price-to-Free-Cash-Flow	31.43
	Price-to-Operating-Cash-Flow	29.9
	EV-to-EBIT	12.23
	EV-to-Forward-EBIT	9.07
	EV-to-EBITDA	12.23
	EV-to-Revenue	2.32
	EV-to-Forward-Revenue	1.26
	EV-to-FCF	35.63
	Price-to-Projected-FCF	0.86
	Price-to-Graham-Number	1.04
	Earnings Yield (Greenblatt) %	8.18
	FCF Yield %	3.19
	Forward Rate of Return (Yacktman) %	1.79

GF Value: $18.08

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