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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 7/10

vs
industry
vs
history
Cash to Debt 0.15
REV's Cash to Debt is ranked higher than
54% of the 2139 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.40 vs. REV: 0.15 )
REV' s 10-Year Cash to Debt Range
Min: 0.01   Max: 0.15
Current: 0.15

0.01
0.15
Equity to Asset -0.33
REV's Equity to Asset is ranked lower than
61% of the 2050 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.49 vs. REV: -0.33 )
REV' s 10-Year Equity to Asset Range
Min: -1.93   Max: -0.26
Current: -0.33

-1.93
-0.26
Interest Coverage 2.79
REV's Interest Coverage is ranked lower than
55% of the 1161 Companies
in the Global Household & Personal Products industry.

( Industry Median: 20.52 vs. REV: 2.79 )
REV' s 10-Year Interest Coverage Range
Min: 0.11   Max: 2.79
Current: 2.79

0.11
2.79
F-Score: 7
Z-Score: 1.00
M-Score: -2.75
WACC vs ROIC
5.34%
8.09%
WACC
ROIC
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 7/10

vs
industry
vs
history
Operating margin (%) 12.13
REV's Operating margin (%) is ranked higher than
87% of the 2147 Companies
in the Global Household & Personal Products industry.

( Industry Median: 5.86 vs. REV: 12.13 )
REV' s 10-Year Operating margin (%) Range
Min: -10.26   Max: 15.12
Current: 12.13

-10.26
15.12
Net-margin (%) 2.11
REV's Net-margin (%) is ranked higher than
63% of the 2148 Companies
in the Global Household & Personal Products industry.

( Industry Median: 4.12 vs. REV: 2.11 )
REV' s 10-Year Net-margin (%) Range
Min: -25.59   Max: 24.77
Current: 2.11

-25.59
24.77
ROA (%) 2.06
REV's ROA (%) is ranked higher than
62% of the 2169 Companies
in the Global Household & Personal Products industry.

( Industry Median: 4.06 vs. REV: 2.06 )
REV' s 10-Year ROA (%) Range
Min: -29.67   Max: 34.8
Current: 2.06

-29.67
34.8
ROC (Joel Greenblatt) (%) 75.22
REV's ROC (Joel Greenblatt) (%) is ranked higher than
96% of the 2160 Companies
in the Global Household & Personal Products industry.

( Industry Median: 13.13 vs. REV: 75.22 )
REV' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -72.88   Max: 135.76
Current: 75.22

-72.88
135.76
Revenue Growth (3Y)(%) 11.90
REV's Revenue Growth (3Y)(%) is ranked higher than
85% of the 1786 Companies
in the Global Household & Personal Products industry.

( Industry Median: 4.70 vs. REV: 11.90 )
REV' s 10-Year Revenue Growth (3Y)(%) Range
Min: -46   Max: 11.9
Current: 11.9

-46
11.9
EBITDA Growth (3Y)(%) 7.90
REV's EBITDA Growth (3Y)(%) is ranked higher than
79% of the 1545 Companies
in the Global Household & Personal Products industry.

( Industry Median: 3.30 vs. REV: 7.90 )
REV' s 10-Year EBITDA Growth (3Y)(%) Range
Min: -65.5   Max: 44.7
Current: 7.9

-65.5
44.7
EPS Growth (3Y)(%) -9.00
REV's EPS Growth (3Y)(%) is ranked higher than
62% of the 1411 Companies
in the Global Household & Personal Products industry.

( Industry Median: 3.90 vs. REV: -9.00 )
REV' s 10-Year EPS Growth (3Y)(%) Range
Min: -65.5   Max: 77.1
Current: -9

-65.5
77.1
» REV's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q1 2014

REV Guru Trades in Q1 2014

Mario Gabelli 22,000 sh (unchged)
Joel Greenblatt 32,569 sh (-73.66%)
» More
Q2 2014

REV Guru Trades in Q2 2014

Mario Gabelli 22,000 sh (unchged)
Joel Greenblatt Sold Out
» More
Q3 2014

REV Guru Trades in Q3 2014

Mario Gabelli 22,000 sh (unchged)
» More
Q4 2014

REV Guru Trades in Q4 2014

Jim Simons 23,100 sh (New)
Mario Gabelli 22,000 sh (unchged)
» More
» Details

Insider Trades

Latest Guru Trades with REV

(List those with share number changes of more than 20%, or impact to portfolio more than 0.1%)

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Preferred stocks of Revlon Inc

SymbolPriceYieldDescription
REVZP5.758.5512 3/4 % Pfd Shs Series -A-

Ratios

vs
industry
vs
history
P/E(ttm) 51.50
REV's P/E(ttm) is ranked higher than
62% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 35.20 vs. REV: 51.50 )
REV' s 10-Year P/E(ttm) Range
Min: 1.54   Max: 350.71
Current: 51.5

1.54
350.71
Forward P/E 17.21
REV's Forward P/E is ranked higher than
85% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.00 vs. REV: 17.21 )
N/A
PE(NRI) 53.70
REV's PE(NRI) is ranked higher than
66% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 35.00 vs. REV: 53.70 )
REV' s 10-Year PE(NRI) Range
Min: 1.55   Max: 70.77
Current: 53.7

1.55
70.77
P/S 1.09
REV's P/S is ranked higher than
61% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 1.29 vs. REV: 1.09 )
REV' s 10-Year P/S Range
Min: 0.1   Max: 1.12
Current: 1.09

0.1
1.12
PFCF 17.89
REV's PFCF is ranked higher than
85% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 1104.29 vs. REV: 17.89 )
REV' s 10-Year PFCF Range
Min: 4.8   Max: 180
Current: 17.89

4.8
180
POCF 12.16
REV's POCF is ranked higher than
81% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 23.29 vs. REV: 12.16 )
REV' s 10-Year POCF Range
Min: 3.72   Max: 126
Current: 12.16

3.72
126
EV-to-EBIT 15.72
REV's EV-to-EBIT is ranked higher than
81% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 23.50 vs. REV: 15.72 )
REV' s 10-Year EV-to-EBIT Range
Min: -102.9   Max: 526.5
Current: 15.72

-102.9
526.5
PEG 10.53
REV's PEG is ranked higher than
86% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.00 vs. REV: 10.53 )
REV' s 10-Year PEG Range
Min: 0.13   Max: 31.45
Current: 10.53

0.13
31.45
Shiller P/E 21.25
REV's Shiller P/E is ranked higher than
88% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.00 vs. REV: 21.25 )
REV' s 10-Year Shiller P/E Range
Min: 7.04   Max: 143.5
Current: 21.25

7.04
143.5
Current Ratio 1.66
REV's Current Ratio is ranked higher than
72% of the 2087 Companies
in the Global Household & Personal Products industry.

( Industry Median: 1.55 vs. REV: 1.66 )
REV' s 10-Year Current Ratio Range
Min: 0.93   Max: 1.66
Current: 1.66

0.93
1.66
Quick Ratio 1.33
REV's Quick Ratio is ranked higher than
78% of the 2085 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.99 vs. REV: 1.33 )
REV' s 10-Year Quick Ratio Range
Min: 0.61   Max: 1.33
Current: 1.33

0.61
1.33
Days Inventory 97.98
REV's Days Inventory is ranked higher than
64% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 81.70 vs. REV: 97.98 )
REV' s 10-Year Days Inventory Range
Min: 83.41   Max: 175.42
Current: 97.98

83.41
175.42
Days Sales Outstanding 44.92
REV's Days Sales Outstanding is ranked higher than
75% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 57.78 vs. REV: 44.92 )
REV' s 10-Year Days Sales Outstanding Range
Min: 44.92   Max: 86.87
Current: 44.92

44.92
86.87

Valuation & Return

vs
industry
vs
history
Price/DCF (Projected) 9.05
REV's Price/DCF (Projected) is ranked higher than
73% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.00 vs. REV: 9.05 )
REV' s 10-Year Price/DCF (Projected) Range
Min: 7.68   Max: 7.68
Current: 9.05

Price/Median PS Value 1.98
REV's Price/Median PS Value is ranked higher than
51% of the 2498 Companies
in the Global Household & Personal Products industry.

( Industry Median: 1.30 vs. REV: 1.98 )
REV' s 10-Year Price/Median PS Value Range
Min: 0.19   Max: 1.68
Current: 1.98

0.19
1.68
Earnings Yield (Greenblatt) 6.40
REV's Earnings Yield (Greenblatt) is ranked higher than
75% of the 2124 Companies
in the Global Household & Personal Products industry.

( Industry Median: 5.00 vs. REV: 6.40 )
REV' s 10-Year Earnings Yield (Greenblatt) Range
Min: 0.2   Max: 12.5
Current: 6.4

0.2
12.5
Forward Rate of Return (Yacktman) 8.94
REV's Forward Rate of Return (Yacktman) is ranked higher than
83% of the 1139 Companies
in the Global Household & Personal Products industry.

( Industry Median: 4.93 vs. REV: 8.94 )
REV' s 10-Year Forward Rate of Return (Yacktman) Range
Min: -174   Max: 17.4
Current: 8.94

-174
17.4

Business Description

Industry: Consumer Packaged Goods » Household & Personal Products
Compare:LRLCY, KMB, RBGPF, EL, UNLRY » details
Traded in other countries:REVZP.USA, RVL1.Germany,
Revlon Inc is a Delaware corporation is a cosmetics company operating in the mass retail channel. The Company conducts its business through its direct wholly-owned subsidiary, Revlon Consumer Products Corporation and its subsidiaries. The Company currently operates in two segments, the consumer division (Consumer) and the professional division (Professional), and manufactures, markets and sells worldwide an extensive array of beauty and personal care products, including cosmetics, hair color, hair care and hair treatments, beauty tools, men's grooming products, anti-perspirant deodorants, fragrances, skincare and other beauty care products. The Company is subject to regulation by the Federal Trade Commission and the Food and Drug Administration in the U.S., as well as various other federal, state, local and foreign regulatory authorities, including those in the European Union, Canada and other countries in which the Company operates. The Company's Consumer segment is comprised of products that are manufactured, marketed and sold primarily within the mass retail channel in the U.S. and internationally, as well as certain department stores and other specialty stores outside the U.S., under brands such as Revlon, Almay, SinfulColors and Pure Ice in cosmetics; Revlon ColorSilk in women's hair color; Revlon in beauty tools; and Mitchum in anti-perspirant deodorants. It includes cosmetics, hair color and hair care, beauty tools, anti-perspirant deodorants, fragrances and skincare products sold in approximately 150 countries in the mass retail channel in the U.S. and internationally, as well as in certain department stores and other specialty stores outside the U.S. Some of its brand includes Charlie, Mitchum, Revlon Luxurious ColorSilk Buttercream. Revlon ColorSilk and among others. The Professional segment manufactures, markets and sells professional products primarily to hair and nail salons and distributors in the U.S. and internationally under brands such as Revlon Professional in hair color, hair care and hair treatments; CND in nail polishes and enhancements, including CND Shellac and CND Vinylux nail polishes; and American Crew in men's grooming products. It includes oproducts sold in the professional channel, including hair color, shampoos, conditioners, styling products, nail polishes and nail enhancements. The Professional segment also includes a skincare line sold in the mass retail channel and a multi-cultural line sold in both professional and mass retail channels. Some of its brand include Revlon Professional, American Crew and d:fi, CND, Orofluido, UniqOne and Intercosmo and among others. The Company uses print, television and outdoor advertising, digital marketing and public relations, as well as point-of-sale merchandising, including displays and samples, coupons and other trial incentives. The Company's marketing is designed to emphasize a uniform global image for its portfolio of core brands. The Company's products a
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