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GuruFocus Financial Strength Rank measures how strong a company’s financial situation is. It is based on these factors

1. The debt burden that the company has as measured by its Interest coverage (current year).
2. Debt to revenue ratio. The lower, the better
3. Altman Z-score.

A company ranks high with financial strength is likely to withstand any business slowdowns and recessions.

Financial Strength : 5/10

vs
industry
vs
history
Cash to Debt 0.099
REV's Cash to Debt is ranked lower than
79% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 2.03 vs. REV: 0.099 )
REV' s 10-Year Cash to Debt Range
Min: 0.01   Max: 0.1
Current: 0.1

0.01
0.1
Equity to Asset -0.757
REV's Equity to Asset is ranked lower than
99% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.48 vs. REV: -0.757 )
REV' s 10-Year Equity to Asset Range
Min: -2.14   Max: -0.76
Current: -0.76

-2.14
-0.76
Interest Coverage 2.2
REV's Interest Coverage is ranked lower than
80% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 149.30 vs. REV: 2.2 )
REV' s 10-Year Interest Coverage Range
Min: 0   Max: 2
Current: 2.2

0
2
F-Score: 6
Z-Score: -0.07
M-Score: -2.82
GuruFocus Profitability Rank ranks how profitable a company is and how likely the company’s business will stay that way. It is based on these factors:

1. Operating Margin
2. Trend of the Operating Margin (5-year average). The company with an uptrend profit margin has a higher rank.
••3. Consistency of the profitability
4. Piotroski F-Score
5. Predictability Rank•

The maximum rank is 10. A rank of 7 or higher means a higher profitability and may stay that way. A rank of 3 or lower indicates that the company has had trouble to make a profit.

Profitability Rank is not directly related to the Financial Strength Rank. But if a company is consistently profitable, its financial strength will be stronger.

Profitability & Growth : 3/10

vs
industry
vs
history
Operating margin (%) 13.20
REV's Operating margin (%) is ranked higher than
61% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 4.30 vs. REV: 13.20 )
REV' s 10-Year Operating margin (%) Range
Min: -10.3   Max: 15.1
Current: 13.2

-10.3
15.1
Net-margin (%) 3.6
REV's Net-margin (%) is ranked lower than
82% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 2.90 vs. REV: 3.6 )
REV' s 10-Year Net-margin (%) Range
Min: -25.6   Max: 24.8
Current: 3.6

-25.6
24.8
ROA (%) 4.1
REV's ROA (%) is ranked lower than
84% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 3.60 vs. REV: 4.1 )
REV' s 10-Year ROA (%) Range
Min: -30.5   Max: 30.1
Current: 4.1

-30.5
30.1
ROC (Joel Greenblatt) (%) 192.90
REV's ROC (Joel Greenblatt) (%) is ranked higher than
88% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 11.40 vs. REV: 192.90 )
REV' s 10-Year ROC (Joel Greenblatt) (%) Range
Min: -407.4   Max: 192.9
Current: 192.9

-407.4
192.9
Revenue Growth (%) 2.1
REV's Revenue Growth (%) is ranked higher than
74% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 3.40 vs. REV: 2.1 )
REV' s 10-Year Revenue Growth (%) Range
Min: -37   Max: 2.1
Current: 2.1

-37
2.1
EBITDA Growth (%) 2.1
REV's EBITDA Growth (%) is ranked higher than
81% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 3.20 vs. REV: 2.1 )
REV' s 10-Year EBITDA Growth (%) Range
Min: -43.9   Max: 55.7
Current: 2.1

-43.9
55.7
EPS Growth (%) 1
REV's EPS Growth (%) is ranked higher than
76% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 3.00 vs. REV: 1 )
REV' s 10-Year EPS Growth (%) Range
Min: -54.8   Max: 1
Current: 1

-54.8
1
» REV's 10-Y Financials

Financials


Revenue & Net Income
Cash & Debt
Oprt. Cash Flow & Free Cash Flow

» Details

Guru Trades

Q2 2012

REV Guru Trades in Q2 2012

Mario Gabelli 22,000 sh (unchged)
Joel Greenblatt Sold Out
» More
Q3 2012

REV Guru Trades in Q3 2012

Joel Greenblatt 48,983 sh (New)
Mario Gabelli 22,000 sh (unchged)
» More
Q4 2012

REV Guru Trades in Q4 2012

Jim Simons 10,069 sh (New)
Joel Greenblatt 53,706 sh (+9.64%)
Mario Gabelli 22,000 sh (unchged)
» More
Q1 2013

REV Guru Trades in Q1 2013

Jim Simons 81,980 sh (+714.18%)
Joel Greenblatt 96,250 sh (+79.22%)
Mario Gabelli 22,000 sh (unchged)
» More
» Details

Insider Trades

Latest Guru Trades with REV

GuruDate Trades Impact to Portfolio Price Range * (?) Current Price Change from Average Current Shares
Joel Greenblatt 2013-03-31 Add 79.22%0.05%$14.5 - $23.34 $ 19.410%96250
Joel Greenblatt 2012-09-30 New Buy0.05%$12.81 - $15.46 $ 19.4137%48983
Joel Greenblatt 2012-06-30 Sold Out 0.07%$13.5 - $17.94 $ 19.4124%0
Joel Greenblatt 2012-03-31 Add 56.64%0.02%$14.18 - $17.85 $ 19.4131%44194
Joel Greenblatt 2011-06-30 Reduce -27.8%0.05%$14.68 - $17.62 $ 19.4120%29363
Joel Greenblatt 2011-03-31 Add 173.82%0.12%$9.67 - $15.87 $ 19.4160%40670
Joel Greenblatt 2010-12-31 New Buy0.05%$9.36 - $14.5 $ 19.4173%14853
Premium More recent guru trades are included for Premium Members only!!

Preferred stocks of Revlon Inc

SymbolPriceYieldDescription
REVZP5.458.5612 3/4 % Pfd Shs Series -A-

Ratios

vs
industry
vs
history
P/E(ttm) 28.80
REV's P/E(ttm) is ranked higher than
66% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 20.98 vs. REV: 28.80 )
REV' s 10-Year P/E(ttm) Range
Min: 1.54   Max: 34.1
Current: 28.8

1.54
34.1
P/S 0.71
REV's P/S is ranked higher than
51% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.70 vs. REV: 0.71 )
REV' s 10-Year P/S Range
Min: 0.09   Max: 1.1
Current: 0.71

0.09
1.1
PFCF 12.20
REV's PFCF is ranked higher than
62% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 17.81 vs. REV: 12.20 )
REV' s 10-Year PFCF Range
Min: 4.86   Max: 180
Current: 12.2

4.86
180
EV-to-EBIT 11.2
REV's EV-to-EBIT is ranked higher than
84% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 16.10 vs. REV: 11.2 )
REV' s 10-Year EV-to-EBIT Range
Min: 8   Max: 903.9
Current: 11.2

8
903.9
PEG 20.2
REV's PEG is ranked lower than
67% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 1.80 vs. REV: 20.2 )
REV' s 10-Year PEG Range
Min: 0.14   Max: 426.25
Current: 20.2

0.14
426.25
Shiller P/E 9
REV's Shiller P/E is ranked higher than
99% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 21.00 vs. REV: 9 )
REV' s 10-Year Shiller P/E Range
Min: 6.97   Max: 191.33
Current: 9

6.97
191.33

Valuation & Return

vs
industry
vs
history
Price/Net Current Asset Value 5.5
REV's Price/Net Current Asset Value is ranked higher than
73% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 6.60 vs. REV: 5.5 )
REV' s 10-Year Price/Net Current Asset Value Range
Min: 2   Max: 5.5
Current: 5.5

2
5.5
Price/Median PS Value 1.9
REV's Price/Median PS Value is ranked higher than
93% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 0.90 vs. REV: 1.9 )
REV' s 10-Year Price/Median PS Value Range
Min: 0.3   Max: 2.3
Current: 1.9

0.3
2.3
Earnings Yield (Greenblatt) 8.90
REV's Earnings Yield (Greenblatt) is ranked higher than
89% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 6.50 vs. REV: 8.90 )
REV' s 10-Year Earnings Yield (Greenblatt) Range
Min: 0.1   Max: 12.5
Current: 8.9

0.1
12.5
Forward Rate of Return (Yacktman) 4.17
REV's Forward Rate of Return (Yacktman) is ranked lower than
76% of the 646 Companies
in the Global Household & Personal Products industry.

( Industry Median: 6.13 vs. REV: 4.17 )
REV' s 10-Year Forward Rate of Return (Yacktman) Range
Min: -285.1   Max: 9.2
Current: 4.17

-285.1
9.2

Business Description

Revlon, Inc. is a Delaware corporation. The Company conducts its business through its direct wholly-owned operating subsidiary, Revlon Consumer Products Corporation and its subsidiaries. It operates in a single segment and manufactures, markets and sells an array of cosmetics, women's hair color, beauty tools, fragrances, skincare, anti-perspirants/deodorants and personal care products. Its vision is to provide glamour, excitement and innovation to consumers through high-quality products at affordable prices. The Company's global brand name recognition, product quality and marketing experience have enabled it to create one of the strongest consumer brand franchises in the world. Its products are sold worldwide and marketed under such brand names as Revlon, including the Revlon ColorStay, Revlon Super Lustrous and Revlon Age Defying franchises, as well as the Almay brand, including the Almay Intense i-Color and Almay Smart Shade franchises, in cosmetics; Revlon ColorSilk in women's hair color; Revlon in beauty tools; Charlie and Jean Nate in fragrances; Ultima II and Gatineau in skincare; and Mitchum in personal care products. The Company's main customers include large mass volume retailers and chain drug stores, including Wal-Mart, Target, Kmart, Walgreens, Rite Aid, CVS and Longs in the U.S., Shoppers DrugMart in Canada, A.S. Watson & Co. retail chains in Asia Pacific and Europe, and Boots in the United Kingdom. It also sells beauty products to U.S. military exchanges and commissaries and has a licensing business according to which it licenses certain of its key brand names to third parties for complimentary beauty-related products and accessories. The Company competes against a number of multi-national manufacturers, some of which are larger and have greater resources than the Company. In addition to products sold in the mass retail channel, the Company's products also compete with similar products sold through other channels, including prestige and department stores, television shopping, door-to-door, specialty stores, the internet, perfumeries and other distribution outlets. The Company's major trademarks are registered in the U.S. and in over 150 other countries. The Company is subject to regulation by the Federal Trade Commission and the Food and Drug Administration in the U.S., as well as various other federal, state, local and foreign regulatory authorities, including the European Commission in the European Union.
Company Website
SEC Reports
Industry: Household & Personal Products
Compare:LRLCY, KMB, RBGPF, EL, UNLRY
Traded in other countries:REVZP.USA, RVL1.Germany

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