KonaRed (KonaRed) COGS-to-Revenue : 1.18 (As of Dec. 2017)

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What is KonaRed COGS-to-Revenue?

KonaRed's Cost of Goods Sold for the three months ended in Dec. 2017 was $0.69 Mil. Its Revenue for the three months ended in Dec. 2017 was $0.59 Mil.

KonaRed's COGS to Revenue for the three months ended in Dec. 2017 was 1.18.

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin. KonaRed's Gross Margin % for the three months ended in Dec. 2017 was -17.89%.

KonaRed COGS-to-Revenue Historical Data

The historical data trend for KonaRed's COGS-to-Revenue can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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KonaRed COGS-to-Revenue Chart

KonaRed Annual Data

Trend

May11

May12

May13

Dec14

Dec15

Dec16

Dec17

COGS-to-Revenue

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0.87

0.70

0.81

KonaRed Quarterly Data
	Feb13	May13	Aug13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16	Jun16	Sep16	Dec16	Mar17	Jun17	Sep17	Dec17
COGS-to-Revenue	Get a 7-Day Free Trial															0.39	0.67	0.75	0.44	1.18

KonaRed COGS-to-Revenue Calculation

KonaRed's COGS to Revenue for the fiscal year that ended in Dec. 2017 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	2.339	/	2.874
	=	0.81

KonaRed's COGS to Revenue for the quarter that ended in Dec. 2017 is calculated as

COGS to Revenue	=	Cost of Goods Sold	/	Revenue
	=	0.692	/	0.587
	=	1.18

KonaRed (OTCPK:KRED) COGS-to-Revenue Explanation

Cost of Goods Sold is directly linked to profitability of the company through Gross Margin.

KonaRed's Gross Margin % for the three months ended in Dec. 2017 is calculated as:

Gross Margin %	=	1	-	COGS to Revenue
	=	1	-	Cost of Goods Sold / Revenue
	=	1	-	0.692 / 0.587
	=	-17.89 %

A company that has a moat can usually maintain or even expand their Gross Margin. A company can increase its Gross Margin in two ways. It can increase the prices of the goods it sells and keeps its Cost of Goods Sold unchanged. Or it can keep the sales price unchanged and squeeze its suppliers to reduce the Cost of Goods Sold. Warren Buffett believes businesses with the power to raise prices have moats.

KonaRed COGS-to-Revenue Related Terms

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KonaRed (KonaRed) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » KonaRed Corp (OTCPK:KRED) » Definitions » COGS-to-Revenue

Comparable Companies

Traded in Other Exchanges

N/A

Address

2042 Corte Del Nogal, Suite 200, Carlsbad, CA, USA, 92011

Website

http://www.konared.com

KonaRed Corp is engaged in the business of distributing, marketing and selling of retail sale the food and beverage products based on the fruit of the coffee plant. Its products are coffee fruit wellness drink and KonaRed Antioxidant Juice. The company produces Ready to Drink 12oz Cold Brew Coffee varieties, Bag in the Box, Key Kegs, a complete line of whole bean and ground Kona Coffee Beans including RTD Antioxidant Juices and Hawaiian Coffee Fruit nutritional supplements. It also has an industrial ingredient supply division. Its products are sold throughout the US and can be found in select Vons, Albertsons, Publix, Pavilions, Costco, Ralphs, Fred Meyer, King Soopers, Smiths, Kroger, Safeway, Vitamin Shoppe, Target, Whole Foods, 7-Eleven, and many other retail outlets.

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