KonaRed (KonaRed) Pretax Margin % : -1,798.98% (As of Dec. 2017)

View and export this data going back to 2012. Start your Free Trial

What is KonaRed Pretax Margin %?

Pre-Tax margin is calculated as Pre-Tax Income divided by its Revenue. KonaRed's Pre-Tax Income for the three months ended in Dec. 2017 was $-10.56 Mil. KonaRed's Revenue for the three months ended in Dec. 2017 was $0.59 Mil. Therefore, KonaRed's pretax margin for the quarter that ended in Dec. 2017 was -1,798.98%.

The historical rank and industry rank for KonaRed's Pretax Margin % or its related term are showing as below:

KRED's Pretax Margin % is not ranked ^*
in the Beverages - Non-Alcoholic industry.
Industry Median: 8.595
* Ranked among companies with meaningful Pretax Margin % only.

KonaRed Pretax Margin % Historical Data

The historical data trend for KonaRed's Pretax Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

KonaRed Pretax Margin % Chart

KonaRed Annual Data

Trend

May11

May12

May13

Dec14

Dec15

Dec16

Dec17

Pretax Margin %

Get a 7-Day Free Trial

-367.07

-597.48

-311.71

-484.59

KonaRed Quarterly Data
	Feb13	May13	Aug13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16	Jun16	Sep16	Dec16	Mar17	Jun17	Sep17	Dec17
Pretax Margin %	Get a 7-Day Free Trial															-233.70	-188.31	-130.79	-135.71	-1,798.98

Competitive Comparison of KonaRed's Pretax Margin %

For the Beverages - Non-Alcoholic subindustry, KonaRed's Pretax Margin %, along with its competitors' market caps and Pretax Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

KonaRed's Pretax Margin % Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, KonaRed's Pretax Margin % distribution charts can be found below:

* The bar in red indicates where KonaRed's Pretax Margin % falls into.

KonaRed Pretax Margin % Calculation

Pretax margin - also known as pretax profit margin is the ratio of Pretax Income divided by net sales or Revenue, usually presented in percent.

KonaRed's Pretax Margin for the fiscal year that ended in Dec. 2017 is calculated as

Pretax Margin	=	Pre-Tax Income (A: Dec. 2017 )	/	Revenue (A: Dec. 2017 )
	=	-13.927	/	2.874
	=	-484.59 %

KonaRed's Pretax Margin for the quarter that ended in Dec. 2017 is calculated as

Pretax Margin	=	Pre-Tax Income (Q: Dec. 2017 )	/	Revenue (Q: Dec. 2017 )
	=	-10.56	/	0.587
	=	-1,798.98 %

KonaRed (OTCPK:KRED) Pretax Margin % Explanation

The pretax margin, as know as pretax profit margin, is widely used to measure the operating efficiency of a company before deducting taxes.

The pretax margin is sometimes preferred over the net margin as tax expenditures can make profitability comparisons between companies misleading.

It is a useful tool to compare companies operating in the same sector and less effective when comparing companies from other sectors as each industry generally has different operating expenses and sales patterns.

The long term trend of the pretax margin is a good indicator of the competitiveness and health of the business.

KonaRed Pretax Margin % Related Terms

Thank you for viewing the detailed overview of KonaRed's Pretax Margin % provided by GuruFocus.com. Please click on the following links to see related term pages.

KonaRed (KonaRed) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » KonaRed Corp (OTCPK:KRED) » Definitions » Pretax Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

2042 Corte Del Nogal, Suite 200, Carlsbad, CA, USA, 92011

Website

http://www.konared.com

KonaRed Corp is engaged in the business of distributing, marketing and selling of retail sale the food and beverage products based on the fruit of the coffee plant. Its products are coffee fruit wellness drink and KonaRed Antioxidant Juice. The company produces Ready to Drink 12oz Cold Brew Coffee varieties, Bag in the Box, Key Kegs, a complete line of whole bean and ground Kona Coffee Beans including RTD Antioxidant Juices and Hawaiian Coffee Fruit nutritional supplements. It also has an industrial ingredient supply division. Its products are sold throughout the US and can be found in select Vons, Albertsons, Publix, Pavilions, Costco, Ralphs, Fred Meyer, King Soopers, Smiths, Kroger, Safeway, Vitamin Shoppe, Target, Whole Foods, 7-Eleven, and many other retail outlets.

KonaRed (KonaRed) Headlines

No Headlines