KonaRed (KonaRed) Net Margin % : -1,798.98% (As of Dec. 2017)

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What is KonaRed Net Margin %?

Net margin is calculated as Net Income divided by its Revenue. KonaRed's Net Income for the three months ended in Dec. 2017 was $-10.56 Mil. KonaRed's Revenue for the three months ended in Dec. 2017 was $0.59 Mil. Therefore, KonaRed's net margin for the quarter that ended in Dec. 2017 was -1,798.98%.

The historical rank and industry rank for KonaRed's Net Margin % or its related term are showing as below:

KRED's Net Margin % is not ranked ^*
in the Beverages - Non-Alcoholic industry.
Industry Median: 6.845
* Ranked among companies with meaningful Net Margin % only.

KonaRed Net Margin % Historical Data

The historical data trend for KonaRed's Net Margin % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Premium members only.

KonaRed Net Margin % Chart

KonaRed Annual Data

Trend

May11

May12

May13

Dec14

Dec15

Dec16

Dec17

Net Margin %

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-367.07

-597.48

-311.71

-484.59

KonaRed Quarterly Data
	Feb13	May13	Aug13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16	Jun16	Sep16	Dec16	Mar17	Jun17	Sep17	Dec17
Net Margin %	Get a 7-Day Free Trial															-233.70	-188.31	-130.79	-135.71	-1,798.98

Competitive Comparison of KonaRed's Net Margin %

For the Beverages - Non-Alcoholic subindustry, KonaRed's Net Margin %, along with its competitors' market caps and Net Margin % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

KonaRed's Net Margin % Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, KonaRed's Net Margin % distribution charts can be found below:

* The bar in red indicates where KonaRed's Net Margin % falls into.

KonaRed Net Margin % Calculation

Net margin - also known as net profit margin is the ratio of Net Income divided by net sales or Revenue, usually presented in percent.

KonaRed's Net Margin for the fiscal year that ended in Dec. 2017 is calculated as

Net Margin	=	Net Income (A: Dec. 2017 )	/	Revenue (A: Dec. 2017 )
	=	-13.927	/	2.874
	=	-484.59 %

KonaRed's Net Margin for the quarter that ended in Dec. 2017 is calculated as

Net Margin	=	Net Income (Q: Dec. 2017 )	/	Revenue (Q: Dec. 2017 )
	=	-10.56	/	0.587
	=	-1,798.98 %

KonaRed (OTCPK:KRED) Net Margin % Explanation

Although Net Income and Earnings-per-Share (EPS) are the most widely used parameter in measuring a company's profitability and valuation, it is the least reliable. The reason is that reported earnings can be manipulated easily by adjusting any numbers such as Depreciation, Depletion and Amotorization and non-recurring items.

But the long term trend of the net margin is a good indicator of the competitiveness and health of the business.

KonaRed Net Margin % Related Terms

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KonaRed (KonaRed) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » KonaRed Corp (OTCPK:KRED) » Definitions » Net Margin %

Comparable Companies

Traded in Other Exchanges

N/A

Address

2042 Corte Del Nogal, Suite 200, Carlsbad, CA, USA, 92011

Website

http://www.konared.com

KonaRed Corp is engaged in the business of distributing, marketing and selling of retail sale the food and beverage products based on the fruit of the coffee plant. Its products are coffee fruit wellness drink and KonaRed Antioxidant Juice. The company produces Ready to Drink 12oz Cold Brew Coffee varieties, Bag in the Box, Key Kegs, a complete line of whole bean and ground Kona Coffee Beans including RTD Antioxidant Juices and Hawaiian Coffee Fruit nutritional supplements. It also has an industrial ingredient supply division. Its products are sold throughout the US and can be found in select Vons, Albertsons, Publix, Pavilions, Costco, Ralphs, Fred Meyer, King Soopers, Smiths, Kroger, Safeway, Vitamin Shoppe, Target, Whole Foods, 7-Eleven, and many other retail outlets.

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