KonaRed (KonaRed) Gross-Profit-to-Asset % : -30.50% (As of Dec. 2017)

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What is KonaRed Gross-Profit-to-Asset %?

Gross-Profit-to-Asset % is calculated as Gross Profit divided by its average Total Assets over a certain period of time. KonaRed's annualized Gross Profit for the quarter that ended in Dec. 2017 was $-0.42 Mil. KonaRed's average Total Assets over the quarter that ended in Dec. 2017 was $1.38 Mil. Therefore, KonaRed's annualized Gross-Profit-to-Asset % for the quarter that ended in Dec. 2017 was -30.50%.

KonaRed Gross-Profit-to-Asset % Historical Data

The historical data trend for KonaRed's Gross-Profit-to-Asset % can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

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KonaRed Gross-Profit-to-Asset % Chart

KonaRed Annual Data

Trend

May11

May12

May13

Dec14

Dec15

Dec16

Dec17

Gross-Profit-to-Asset %

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18.69

25.41

56.68

43.85

KonaRed Quarterly Data
	Feb13	May13	Aug13	Dec13	Mar14	Jun14	Sep14	Dec14	Mar15	Jun15	Sep15	Dec15	Mar16	Jun16	Sep16	Dec16	Mar17	Jun17	Sep17	Dec17
Gross-Profit-to-Asset %	Get a 7-Day Free Trial															114.88	118.50	106.61	194.24	-30.50

Competitive Comparison of KonaRed's Gross-Profit-to-Asset %

For the Beverages - Non-Alcoholic subindustry, KonaRed's Gross-Profit-to-Asset %, along with its competitors' market caps and Gross-Profit-to-Asset % data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.

KonaRed's Gross-Profit-to-Asset % Distribution in the Beverages - Non-Alcoholic Industry

For the Beverages - Non-Alcoholic industry and Consumer Defensive sector, KonaRed's Gross-Profit-to-Asset % distribution charts can be found below:

* The bar in red indicates where KonaRed's Gross-Profit-to-Asset % falls into.

KonaRed Gross-Profit-to-Asset % Calculation

KonaRed's annualized Gross-Profit-to-Asset % for the fiscal year that ended in Dec. 2017 is calculated as:

Gross-Profit-to-Asset %	=	Gross Profit (A: Dec. 2017 )	/	( (Total Assets (A: Dec. 2016 )	+	Total Assets (A: Dec. 2017 ))	/ count )
	=	0.535	/	( (0.467	+	1.973)	/ 2 )
	=	0.535	/	1.22
	=	43.85 %

KonaRed's annualized Gross-Profit-to-Asset % for the quarter that ended in Dec. 2017 is calculated as:

Gross-Profit-to-Asset %	=	Gross Profit (Q: Dec. 2017 )	/	( (Total Assets (Q: Sep. 2017 )	+	Total Assets (Q: Dec. 2017 ))	/ count )
	=	-0.42	/	( (0.781	+	1.973)	/ 2 )
	=	-0.42	/	1.377
	=	-30.50 %

In the calculation of annual Gross-Profit-to-Asset %, the Gross Profit of the last fiscal year and the average total assets over the fiscal year are used. In calculating the quarterly data, the Gross Profit data used here is four times the quarterly (Dec. 2017) data. Gross-Profit-to-Asset % is displayed in the 30-year financial page.

KonaRed Gross-Profit-to-Asset % Related Terms

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KonaRed (KonaRed) Business Description

Industry

GURUFOCUS.COM » STOCK LIST » Consumer Defensive » Beverages - Non-Alcoholic » KonaRed Corp (OTCPK:KRED) » Definitions » Gross-Profit-to-Asset %

Comparable Companies

Traded in Other Exchanges

N/A

Address

2042 Corte Del Nogal, Suite 200, Carlsbad, CA, USA, 92011

Website

http://www.konared.com

KonaRed Corp is engaged in the business of distributing, marketing and selling of retail sale the food and beverage products based on the fruit of the coffee plant. Its products are coffee fruit wellness drink and KonaRed Antioxidant Juice. The company produces Ready to Drink 12oz Cold Brew Coffee varieties, Bag in the Box, Key Kegs, a complete line of whole bean and ground Kona Coffee Beans including RTD Antioxidant Juices and Hawaiian Coffee Fruit nutritional supplements. It also has an industrial ingredient supply division. Its products are sold throughout the US and can be found in select Vons, Albertsons, Publix, Pavilions, Costco, Ralphs, Fred Meyer, King Soopers, Smiths, Kroger, Safeway, Vitamin Shoppe, Target, Whole Foods, 7-Eleven, and many other retail outlets.

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