Weekly CEO Sells Highlight: Amazon.com Inc, Dendreon Corp, Local.com Corp, Avon Products Inc, and Eaton Corp.

Weekly CEO Sells Highlight: AMZN, DNDN, LOCM, AVP, ETN

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May 09, 2010
According to GuruFocus Insider Data, these are the largest CEO sales during the past week: Amazon.com Inc, Dendreon Corp, Local.com Corp, Avon Products Inc, and Eaton Corp.

Amazon.com Inc. (AMZN, Financial): Chairman, CEO and President, 10% Owner Jeffrey P Bezos sold 2,000,000 Shares

Chairman, CEO and President, 10% Owner of Amazon.com Inc. (AMZN) Jeffrey P Bezos sold 2,000,000 shares on 05/05/2010 at an average price of $133.53. Amazon.com, Inc. is a website where customers can find and discover anything they may want to buy online. Amazon.com Inc. has a market cap of $55.56 billion; its shares were traded at around $124.98 with a P/E ratio of 54.8 and P/S ratio of 2.3.

On Apr 22, Amazon.com, Inc. announced financial results for its first quarter ended March 31, 2010. Operating cash flow was $2.78 billion, Net sales increased 46% to $7.13 billion, Operating income increased 62% to $394 million, and Net income increased 68% to $299 million.

Chairman, CEO and President, 10% Owner Jeffrey P Bezos sold 4,000,000 shares of AMZN stock in February and May. Senior Vice Presidents H Brian Valentine, Diego Piacentini and Jeffrey A Wilke together sold 18,106 shares of AMZN stock in March and May. Vice President Shelley Reynolds sold 4,694 shares of AMZN stock in March.

Dendreon Corp. (DNDN, Financial): President & CEO Mitchell Gold sold 554,887 Shares

President & CEO of Dendreon Corp. (DNDN) Mitchell Gold sold 554,887 shares on 04/30/2010 at an average price of $52.04. Dendreon Corporation discovers and develops immunologically based therapeutic products for the treatment of cancer. Dendreon Corp. has a market cap of $5.89 billion; its shares were traded at around $43.91 with and P/S ratio of 58318.1.

On February 22, Dendreon Corporation reported results for the year and quarter ended December 31, 2009. Revenue for the year ended December 31, 2009 was $101,000 compared to $111,000 for year ended December 31, 2008. Revenue for the fourth quarter of 2009 was $21,000 compared to $28,000 for the quarter ended December 31, 2008.

President & CEO Mitchell Gold sold 554,887 shares of DNDN stock on 04/30/2010 at the average price of 52.04, the price of the stock has decreased by 15.62% since. CFO, SVP of Finance & Treasure Gregory T Schiffman sold 54,125 shares of DNDN stock on 04/30/2010 at the average price of 56.2, the price of the stock has decreased by 21.87% since. Director Richard B Brewer and Ian T Clark, VP of Accounting Greg Cox, See Remarks Mark W Frohlich, and SVP, Chief Scientific Officer David Urdal together sold 119,232 shares of DNDN stock in April and May.

Local.com Corp. (LOCM, Financial): CEO and Chairman Heath B Clarke sold 468,361 Shares

CEO and Chairman of Local.com Corp. (LOCM) Heath B Clarke sold 468,361 shares on 05/05/2010 at an average price of $8.42. Interchange Corporation provides paid-search services that enable businesses to reach consumers through targeted online advertising. Local.com Corp. has a market cap of $114.5 million; its shares were traded at around $7.83 with a P/E ratio of 37.3 and P/S ratio of 2.1.

April 22, Local.com Corporation reported its financial results for the first quarter of 2010. First Quarter Revenue of $18.6 million, Adjusted Net Income of $2.6 million and Adjusted EPS of $0.16; Increases 2010 Revenue Guidance to $81-$84 Million

CEO and Chairman Heath B Clarke sold 468,361 shares of LOCM stock on 05/05/2010 at the average price of 8.42, the price of the stock has decreased by 7.01% since. Director Norman K Farra Jr sold 10,500 shares of LOCM stock in April and May. General Counsel Scott Reinke, VP of Human Resources Heather A Dilley, and Director Philip K Fricke together sold 33,368 shares of LOCM stock in April.

Avon Products Inc. (AVP, Financial): Chairman and CEO Andrea Jung sold 243,013 Shares

Chairman and CEO of Avon Products Inc. (AVP) Andrea Jung sold 243,013 shares on 05/03/2010 at an average price of $32.01. Avon Products, Inc. manufactures and markets of beauty and related products, which include cosmetics, fragrance and toiletries. Avon Products Inc. has a market cap of $12.42 billion; its shares were traded at around $28.59 with a P/E ratio of 15.7 and P/S ratio of 1.3. The dividend yield of Avon Products Inc. stocks is 3.2%. Avon Products Inc. had an annual average earning growth of 4.2% over the past 10 years. GuruFocus rated Avon Products Inc. the business predictability rank of 2.5-star.

On May 6, Avon Products Inc. declared a regular quarterly dividend on its common stock of $.22 per share, payable June 1, 2010, to shareholders of record May 20, 2010.

Chairman and CEO Andrea Jung sold 243,013 shares of AVP stock on 05/03/2010 at the average price of 32.01, the price of the stock has decreased by 10.68% since.

Eaton Corp. (ETN): Chairman and CEO Alexander M Cutler sold 234,282 Shares

Chairman and CEO of Eaton Corp. (ETN) Alexander M Cutler sold 234,282 shares on 04/29/2010 at an average price of $78.18. Eaton Corporation is an industrial manufacturer. Eaton Corp. has a market cap of $11.7 billion; its shares were traded at around $70.25 with a P/E ratio of 18.7 and P/S ratio of 1. The dividend yield of Eaton Corp. stocks is 2.7%. Eaton Corp. had an annual average earning growth of 5.5% over the past 10 years.

On April 20, Eaton Corporation announced net income per share of $0.91 for the first quarter of 2010. Adjusting for the non-cash tax charge related to Medicare Part D due to the new U.S. health care law, net income per share was $1.05. This compares to a net loss per share of $0.30 in the first quarter of 2009. Sales in the quarter were $3.1 billion, 10 percent above the same period in 2009. Net income was $155 million compared to a loss of $50 million in 2009.

Chairman and CEO Alexander M Cutler sold 504,477 shares of ETN stock in December, Mar, and April. VC and CFO & Planning Officer Richard H Fearon sold 39,896 shares of ETN stock on 03/10/2010 at the average price of 72.59, the price of the stock has decreased by 3.22% since. VC & COO - Electrical Sector Thomas Gross, Director Deborah L Mccoy and Victor A Pelson together sold 86,718 shares of ETN stock in March, April, and January. Sr VP and Controller Billie K Rawot sold 13,259 shares of ETN stock in March.

For the complete list of stocks that bought by their CEOs, go to: Insider Buys.