Willis Investment Counsel Buys McDonald's Corp, Texas Instruments Inc, Paychex Inc, Sells Campbell Soup Co, Apple Inc, General Electric Co

• New Purchases: MCD, TXN, TSCO, CERN, NRC, JEF, CYDY, MYX,
• Added Positions: PAYX, TGT, CB, LMT, T, KO, VOD, SO, DRI, PPL,
• Reduced Positions: AAPL, GE, OXY, TROW, INTC, AFL, MRK, MSFT, ETN, CA,
• Sold Out: CPB, ADP, NRCIB,

For the details of Willis Investment Counsel's stock buys and sells, go to http://www.gurufocus.com/StockBuy.php?GuruName=Willis+Investment+Counsel

1. Cisco Systems Inc (CSCO) - 773,348 shares, 2.45% of the total portfolio. Shares reduced by 3.45%
2. Johnson & Johnson (JNJ) - 264,941 shares, 2.36% of the total portfolio. Shares added by 0.75%
3. Intel Corp (INTC) - 623,066 shares, 2.28% of the total portfolio. Shares reduced by 10.89%
4. Pfizer Inc (PFE) - 815,719 shares, 2.18% of the total portfolio. Shares added by 0.21%
5. Microsoft Corp (MSFT) - 290,570 shares, 2.11% of the total portfolio. Shares reduced by 11.12%

Willis Investment Counsel initiated holding in McDonald's Corp. The purchase prices were between $155.94 and $169.48, with an estimated average price of $162.18. The stock is now traded at around $160.60. The impact to a portfolio due to this purchase was 1.42%. The holding were 123,300 shares as of 2018-06-30.

Willis Investment Counsel initiated holding in Texas Instruments Inc. The purchase prices were between $98.09 and $118.11, with an estimated average price of $108.15. The stock is now traded at around $110.34. The impact to a portfolio due to this purchase was 0.82%. The holding were 100,690 shares as of 2018-06-30.

Willis Investment Counsel initiated holding in Tractor Supply Co. The purchase prices were between $58.32 and $77.95, with an estimated average price of $69.43. The stock is now traded at around $81.48. The impact to a portfolio due to this purchase was 0.47%. The holding were 83,890 shares as of 2018-06-30.

Willis Investment Counsel initiated holding in Cerner Corp. The purchase prices were between $55.09 and $61.87, with an estimated average price of $59.16. The stock is now traded at around $64.32. The impact to a portfolio due to this purchase was 0.33%. The holding were 74,675 shares as of 2018-06-30.

Willis Investment Counsel initiated holding in National Research Corp. The purchase prices were between $28.45 and $38.35, with an estimated average price of $34.84. The stock is now traded at around $37.90. The impact to a portfolio due to this purchase was 0.18%. The holding were 65,029 shares as of 2018-06-30.

Willis Investment Counsel initiated holding in Jefferies Financial Group Inc. The purchase prices were between $21.77 and $24.79, with an estimated average price of $23.42. The stock is now traded at around $23.77. The impact to a portfolio due to this purchase was 0.12%. The holding were 69,865 shares as of 2018-06-30.

Willis Investment Counsel added to a holding in Paychex Inc by 65.83%. The purchase prices were between $59.85 and $70.22, with an estimated average price of $64.5. The stock is now traded at around $70.93. The impact to a portfolio due to this purchase was 0.67%. The holding were 337,665 shares as of 2018-06-30.

Willis Investment Counsel added to a holding in Target Corp by 178.78%. The purchase prices were between $68.98 and $79.07, with an estimated average price of $73.61. The stock is now traded at around $82.68. The impact to a portfolio due to this purchase was 0.65%. The holding were 182,600 shares as of 2018-06-30.

Willis Investment Counsel added to a holding in Chubb Ltd by 116.54%. The purchase prices were between $124.57 and $138.29, with an estimated average price of $132.91. The stock is now traded at around $133.11. The impact to a portfolio due to this purchase was 0.64%. The holding were 127,593 shares as of 2018-06-30.

Willis Investment Counsel added to a holding in Lockheed Martin Corp by 115.72%. The purchase prices were between $294.78 and $358.6, with an estimated average price of $322.7. The stock is now traded at around $318.59. The impact to a portfolio due to this purchase was 0.57%. The holding were 49,400 shares as of 2018-06-30.

Willis Investment Counsel added to a holding in AT&T Inc by 22.29%. The purchase prices were between $31.4 and $36.14, with an estimated average price of $33.25. The stock is now traded at around $32.24. The impact to a portfolio due to this purchase was 0.25%. The holding were 586,129 shares as of 2018-06-30.

Willis Investment Counsel added to a holding in Coca-Cola Co by 27.77%. The purchase prices were between $41.55 and $44.88, with an estimated average price of $43.19. The stock is now traded at around $45.89. The impact to a portfolio due to this purchase was 0.22%. The holding were 305,500 shares as of 2018-06-30.

Willis Investment Counsel sold out a holding in Campbell Soup Co. The sale prices were between $33.19 and $43.73, with an estimated average price of $39.01.

Willis Investment Counsel sold out a holding in Automatic Data Processing Inc. The sale prices were between $113.3 and $140.34, with an estimated average price of $126.69.

Willis Investment Counsel sold out a holding in National Research Corp. The sale prices were between $48.04 and $53.01, with an estimated average price of $51.34.