Orlando, Florida, March 05, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. ( IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, announced today that it has completed the integration of the TapInfluence platform and migration of active customers and influencers to IZEAx. The legacy TapInfluence technology platform has now been retired, and new influencer signups completed on TapInfluence.com are now powered by IZEAx technology.
“This is a meaningful milestone for our company,” commented Ted Murphy, Founder and CEO of IZEA. “Over the past year and a half, we have focused our engineering efforts on integrating the best of the TapInfluence technology into IZEAx, while at the same time making ongoing investments in the next generation of our platform. The result is a comprehensive software suite with best-of-breed capabilities from influencer discovery to measurement and everything in-between. We now have a single influencer marketing technology platform for our buyers and sellers, which will improve the customer experience as well as save IZEA significant operational expense.”
“IZEA hit a new all-time record of marketing customers licensing IZEA’s software technology in Q4 of last year. As we sunset the TapInfluence platform, we have also seen an encouraging trend of previous TapInfluence customers re-engaging with our client development team this year. We have already recaptured a key SaaS relationship with a Fortune 500 customer, among others. With the transition complete and the release of our newly combined capabilities, we expect to re-sign more of Tap’s former customers throughout 2020. This customer recapture is not only a testament to our technology, but the service and expertise of Team IZEA. We are all eager to attack the remainder of this year on a unified influencer platform, and look forward to additional leaps in our technology in coming quarters.”
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA creators include celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “may,” “will,” “would,” “could,” “should,” “expect,” “anticipate,” “estimate,” “believe,” “intend,” "likely," "projects," “plans,” "pursue," "strategy" or "future," or the negative of these words or other words or expressions of similar meaning. Examples of forward-looking statements include, among others, statements we make regarding expectations concerning IZEA’s ability to increase revenue and bookings, growth or maintenance of customer relationships, and expectations concerning IZEA’s business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: competitive conditions in the content and social sponsorship segment in which IZEA operates; failure to popularize one or more of the marketplace platforms of IZEA; our ability to establish effective disclosure controls and procedures and internal control over financial reporting; our ability to satisfy the requirements for continued listing of our common stock on the Nasdaq Capital Market; changing economic conditions that are less favorable than expected; and other risks and uncertainties described in IZEA’s periodic reports filed with the Securities and Exchange Commission. The forward-looking statements made in this release speak only as of the date of this release, and IZEA assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.
