West Carolina Tel Grows ARPU 31 Percent, Reinvests in Member Satisfaction, and Elevates the Ultimate Wi-Fi 6 Experience With Calix Revenue EDGE

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Jul 09, 2020
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Calix%2C+Inc. (NYSE: CALX) today announced that West+Carolina+Tel (WCTEL) has grown average revenue per user (ARPU) by 31 percent year over year. The regional communications cooperative has employed two Calix Revenue+EDGE strategies: targeted upgrade campaigns and ensuring that new members start with the right level of services. First, WCTEL leveraged the real-time behavioral insights generated by Calix+Marketing+Cloud (CMC) to shift thousands of members to the optimal service tiers, reducing service limit hits by 92 percent and improving member experience. Second, WCTEL expanded its highly successful managed Wi-Fi offering, combining Calix+Support+Cloud with the Wi-Fi+CERTIFIED+6%26trade%3B GigaSpire+BLAST+u6, virtually eliminating the need for Wi-Fi extenders and bringing the ultimate Wi-Fi 6 experience to their members.