Jumia Launches Its Food Festival to Promote Adoption of Meal Ordering & Support Local Restaurants During COVID-19

Sep 30, 2020

Africa’s E-commerce platform Jumia (NYSE : JMIA) has announced the launch of a Food Festival Campaign which will take place from the 1st to 31st October 2020. The campaign is organized in partnership with local restaurants and supermarkets, as well as blue chip international restaurant chains such as KFC, Burger King and McDonald’s. The objective of the campaign is to promote the adoption of meal and food ordering among consumers, which have become increasingly popular in the last few years. The event is also aimed at supporting restaurant businesses and the overall food ecosystem, as these have been severely affected by COVID-19 lockdown restrictions, resulting in less capacity, fewer opening hours and sometimes shutdowns.

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