Walmart Wraps Annual Open Call Event, 167 Products to Advance, 705 to Receive Further Consideration

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Jul 01, 2021

Open Call 2021 is now in the books with more than 900 small businesses from across the country pitching their products made, grown or assembled in the U.S. to Walmart and Sam’s Club merchants today. As expected, this year’s cohort marked the largest number of business owners ever to take part in the one-day event, representing all 50 states, the District of Columbia and Puerto Rico. Of those businesses, 167 of their products are advancing to the next stage in the process to land a deal with Walmart or Sam’s Club and another 705 are receiving further consideration. During this year’s virtual Open Call event, small businesses also learned more about Walmart’s “American Lighthouses,” a plan to unite key stakeholders in specific regions of the country to identify and overcome top-down barriers to U.S. production.