The Trade Desk Launches New Media Trading Platform for the Modern Marketer

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Jul 07, 2021

Global advertising technology leader, The Trade Desk (NASDAQ:TTD), today announced the launch of its new trading platform – Solimar – that will help marketers optimize their digital advertising campaigns across the open internet. Designed in response to a rapidly evolving digital marketing environment, Solimar enables marketers to unleash the power of their valuable first-party data, drive greater precision in their digital marketing campaigns, while advancing consumer-conscious privacy.