Official Rollout of Advertising Targeting Solution ATOM: Strong Performance of 28% Higher Click-Through-Rates and App 15% Better Monetization Compared to Campaigns Without IDFA

Nov 30, 2021

Verve Group's in-house developed advertising targeting solution ATOM achieves a level of effectiveness that currently cannot be matched by any other provider without the use of IDFA.
Campaigns during the beta phase saw an increase in engagement (click-through- rate) of more than 28% compared to campaigns without IDFA, coupled with an increase in eCPM (effective cost per mille) for publishers of approximately 15%.
Industry thought leaders like Chris Hayek (former head of global media division at Shell) are impressed: "ATOM is one of the notable exceptions in the market, that delivers strong results in both CTR and ad personalization without relying on IDFA."
Verve is now ready for commercial rollout; increasing team size and sales efforts. Largest German private media agency Pilot is committed for broad rollout to its customers.

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