Synovus Bank today announced the appointment of Ken Ho as its new chief analytics officer, a newly created role overseeing the company’s execution of data sciences and advanced analytics to identify and implement opportunities that drive bottom line value across all business units. Ho will report to EVP and Head of Consumer Banking and Brand Experience Liz Wolverton. He will oversee the Synovus analytics team, charged with fully leveraging data and analytics to develop client and prospect insights to drive client acquisition and deepen client relationships.
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