PROS Industry-Leading Pricing Advances Global Business Strategy for B Braun Medical

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Mar 08, 2022

PROS® (NYSE: PRO), a market-leading provider of SaaS solutions optimizing shopping and selling experiences, today announced B+Braun+Medical+Inc. (B. Braun) has selected PROS+Smart+Price+Optimization+and+Management to advance its global business strategy by incorporating AI-powered pricing into its strategic initiatives. PROS real-time dynamic pricing will provide more visibility into market dynamics, improving how B. Braun forecasts and optimizes prices to deposition competitive offerings and drive revenue profitably on a recurring basis.